{"id":8351,"date":"2021-02-23T19:10:47","date_gmt":"2021-02-23T19:10:47","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=8351"},"modified":"2021-02-26T19:05:04","modified_gmt":"2021-02-26T19:05:04","slug":"russ-ruffino-clients-on-demand-breakdown","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8351","title":{"rendered":"Russ Ruffino\u2019s Clients on Demand Program: Will It Fix Your Lead Gen?"},"content":{"rendered":"

The #1 pain point for all course creators, coaches, service providers, and most other businesses is lead generation. You can be the absolute best at what you do, but if you can\u2019t get in front of new clients, it\u2019s over.<\/p>\n

That\u2019s why Russ Ruffino\u2019s coaching program, Clients on Demand<\/a>, is all about generating new leads.<\/p>\n

Specifically, Clients on Demand teaches you how to raise your prices, then set up a high-ticket sales funnel that uses Facebook ads to drive cold traffic to your funnel.<\/p>\n

It\u2019s a solid approach … but there\u2019s a catch. Facebook is only a good funnel when:<\/p>\n

    \n
  1. You know exactly<\/em> who your target audience is and what makes them want to throw money at you to solve their problems.<\/li>\n
  2. You\u2019ve tested your product price points and funnel and know you\u2019ll get the sales.<\/li>\n
  3. You\u2019re prepared to spend thousands on ads before seeing ROI.<\/li>\n<\/ol>\n

    When business owners ask me if they should run Facebook ads, I ask them:<\/p>\n

    Are you willing to light $10,000 on fire and flush it down the toilet?<\/em><\/p>\n

    \"A

    Because that\u2019s what happens when you set up a Facebook ad funnel. It takes up-front money to perfect your messaging, targeting, and everything else that goes into making money with Facebook ads.<\/p>\n

    And let\u2019s be clear\u2014not everyone who invests in Facebook ads gets positive ROI, even after spending thousands.<\/p>\n

    Here\u2019s where things get interesting.<\/p>\n

    What if you hire a coach to fast-track your progress? Can you 10x, 60x, or 100x your business under their guidance?<\/p>\n

    That does happen. I won\u2019t lie to you and say it doesn\u2019t. A program like Clients on Demand can easily cut a twenty-week exercise in learning Facebook ads down to ten.<\/p>\n

    But that doesn\u2019t mean that it\u2019s right for everyone, or that it\u2019s even the best way to grow your business. I can\u2019t emphasize enough that Facebook should never<\/em> be your primary online marketing channel. Ever.<\/p>\n

    There are a few reasons for that:<\/p>\n