{"id":8421,"date":"2021-03-26T06:40:25","date_gmt":"2021-03-26T06:40:25","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=8421"},"modified":"2021-03-26T11:41:04","modified_gmt":"2021-03-26T11:41:04","slug":"nick-true-partnership-case-study","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8421","title":{"rendered":"The \u201cAutomatic Referral\u201d Partnership That Brought Nick True $18,000 in Coaching Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What if, every month, another business sent you $1,000 worth of coaching calls?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You didn\u2019t have to lift a finger to attract these leads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You never had to convince them to buy from you.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There\u2019s no complicated referral fee or revenue share in place.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You just open your inbox and see a handful of brand new customers waiting to pay you your full fee for a simple, one-off phone call.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it sounds far-fetched, you need to watch my interview with Nick True.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nick is a personal finance coach who helps people with budgeting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recently, he set up one of the coolest partnerships I\u2019ve seen with a non-competitive business in his industry\u2014and it literally generates his leads for him.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the past year, this \u201cset-it-and-forget-it\u201d partnership has added $18,000 in revenue to his business. And I\u2019m DYING to see more businesses duplicate it.<\/span><\/p>\n<p>That&#8217;s why I hopped on Zoom with Nick and got him to walk me through all the nitty-gritty details of how the partnership came together.<\/p>\n<p>Check it out so you can discover how to duplicate his approach in YOUR business:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sf8l7e3OgVI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>[su_box title=&#8221;Want My Team to Audit Your Business Like We Did for Nick?&#8221; box_color=&#8221;#09DD82&#8243;]<a href=\"https:\/\/lp.growthtools.com\/coaching-apply?source=Nick-True-Case-Study\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to book a free Strategy Call<\/a> so we can pinpoint your best growth opportunities and walk you through the plan for taking action on them.[\/su_box]<\/p>\n<p class=\"c1\"><span class=\"c0\">In this interview with Nick, you\u2019ll see:<\/span><\/p>\n<ul>\n<li>How he gets $1k worth of coaching clients referred to him every month (without a rev share)<\/li>\n<li>How you can identify similar \u201cautomatic referral\u201d partnership opportunities in your niche<\/li>\n<li>The surprisingly obvious reason why other businesses will happily send their customers to you<\/li>\n<li>The simple \u201cguest training\u201d idea that helped Nick start the conversation with his partner<\/li>\n<li>And more!<\/li>\n<\/ul>\n<p class=\"c1\"><strong><span class=\"c8\">Links:<\/span><\/strong><\/p>\n<ul class=\"c7 lst-kix_5wxqmrsn460z-0 start\">\n<li class=\"c1 c4 li-bullet-0\"><span class=\"c6\"><a class=\"c5\" href=\"https:\/\/mappedoutmoney.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Go here to check out Nick\u2019s business, Mapped Out Money. He has a killer free Financial Audit Checklist you can grab!<\/a><\/span><\/li>\n<\/ul>\n<h2 class=\"c1\"><span class=\"c0\">Here&#8217;s a Full Breakdown of the Partnership That&#8217;s Already Sent Nick Over $18,000 in Coaching Sales<\/span><\/h2>\n<p class=\"c1\"><span class=\"c0\">You heard Nick talk about it in our interview, but now I want to break down all the pieces of this partnership so you can actually see what it looks like.<\/span><\/p>\n<p class=\"c1\">First, let&#8217;s look at how Nick&#8217;s business works so you can understand why this partnership made sense for him (and how it drives sales).<\/p>\n<p class=\"c1\"><strong><span class=\"c9\">His Business:<\/span><\/strong> <span style=\"font-weight: 400;\"><a href=\"https:\/\/mappedoutmoney.com\/\" target=\"_blank\" rel=\"noopener\">Mapped Out Money<\/a> \u2014 Mapped Out Money is a personal finance website Nick uses to sell a variety of coaching services (both group and 1:1). His coaching helps people with budgeting and cash flow so they can use their money to build a life they love.<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh4.googleusercontent.com\/HjfhWPdkIjNa72VYAPE5CxaFY1Z4gAP1EaJltrrZHgyRnL8ukmut79BP68gGThcWjP8erhulAJnVfpiAjyIcwCY5exP4UthFc2Mso4cEmWOODxJK6-lhaAMPQmUDkX7lMY7x9o8A\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/HjfhWPdkIjNa72VYAPE5CxaFY1Z4gAP1EaJltrrZHgyRnL8ukmut79BP68gGThcWjP8erhulAJnVfpiAjyIcwCY5exP4UthFc2Mso4cEmWOODxJK6-lhaAMPQmUDkX7lMY7x9o8A\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c0\">Here\u2019s a look at the coaching packages and services Nick currently offers so you can get a feel for his business:<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh4.googleusercontent.com\/oc_CZMHYuVPIUYbpRsfR7xcxGhUsQ2STJ2_A0s2MhXiz_IDTMeB1BFQQf-gn9k6WxzzZxkVcUeoq-kDqnH6dmgOnJr01YhfvKqoINf1P9YW70xufQQhDeg2diOEC_kWyFKzfCOCj\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/oc_CZMHYuVPIUYbpRsfR7xcxGhUsQ2STJ2_A0s2MhXiz_IDTMeB1BFQQf-gn9k6WxzzZxkVcUeoq-kDqnH6dmgOnJr01YhfvKqoINf1P9YW70xufQQhDeg2diOEC_kWyFKzfCOCj\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c0\">Nick\u2019s 1:1 and Group Coaching drive 80% of his revenue, with each contributing around the same amount.<\/span><\/p>\n<p class=\"c3\"><strong><span class=\"c1\">His Best Fit Client:<\/span><\/strong><\/p>\n<p class=\"c3\"><span class=\"c0\">Nick\u2019s best fit coaching client is:<\/span><\/p>\n<ul class=\"c5 lst-kix_3h2b2z3nuutb-0 start\">\n<li class=\"c3 c4 li-bullet-0\"><span class=\"c0\">In their late 30s to mid 40s<\/span><\/li>\n<li class=\"c3 c4 li-bullet-0\"><span class=\"c0\">Has a couple of kids at home<\/span><\/li>\n<li class=\"c3 c4 li-bullet-0\"><span class=\"c0\">Has a middle class to upper middle class income<\/span><\/li>\n<li class=\"c3 c4 li-bullet-0\"><span class=\"c0\">Struggling with cash flow\u2014they\u2019re making good money but feel like it just slips through their fingers because of expenses<\/span><\/li>\n<li class=\"c3 c4 li-bullet-0\"><span class=\"c0\">Can\u2019t get a grip on why they can\u2019t get ahead and save as much as they want<\/span><\/li>\n<\/ul>\n<p class=\"c3\"><strong><span class=\"c6\">Sidenote:<\/span><\/strong><span class=\"c0\">\u00a0I love how clear Nick is on his best fit client. He didn\u2019t even hesitate when I asked him about it. Rattled it off immediately. That is a HUGE help when you\u2019re trying to think of potential partners for your business. If you don\u2019t know exactly what your best customer looks like (and what they struggle with), how can you find other businesses with those customers in their audience?<\/span><\/p>\n<h2 class=\"c3\"><strong><span class=\"c1\">Type of Partnership: Guest Training + Automatic Referral<\/span><\/strong><\/h2>\n<p class=\"c3\"><span class=\"c0\">This is really two partnerships, but\u2014like we often see\u2014the first partnership created the opportunity for the second one.<\/span><\/p>\n<p class=\"c3\"><span class=\"c0\">Let\u2019s start with the Guest Training partnership.<\/span><\/p>\n<h2 class=\"c3\"><span class=\"c1\">Partnership #1: Guest Training<\/span><\/h2>\n<p class=\"c3\"><span class=\"c0\">Nick partnered with a financial advisor who runs a company called Physician Wealth Services:<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh5.googleusercontent.com\/Ql53tjnPGn5yEK5aNGo4miy1ZzN0XzcqPAKkRxH1uEUSaOzhT8ILOWL2EVO-eJInrdMYrOrKCMoQbRif4_pyTsrpL9iifgPN6U2qHDxNnwfgogsOovSRL9ZQZIFscdo3XVe3WJP-\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/Ql53tjnPGn5yEK5aNGo4miy1ZzN0XzcqPAKkRxH1uEUSaOzhT8ILOWL2EVO-eJInrdMYrOrKCMoQbRif4_pyTsrpL9iifgPN6U2qHDxNnwfgogsOovSRL9ZQZIFscdo3XVe3WJP-\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c0\">This was a great partnership fit for Nick because financial advisors serve his best fit customers in a totally different way. While Nick helps them with budgeting and cash flow, Physician Wealth Services handles their wealth and investments (not the day-to-day stuff).<\/span><\/p>\n<p class=\"c3\">In other words, they\u2019re\u00a0<em><span class=\"c8\">complementary<\/span><\/em><span class=\"c0\">\u00a0(not competitive) businesses.<\/span><\/p>\n<p class=\"c3\"><span class=\"c0\">Nick approached Ryan (the founder of Physician Wealth Services) and pitched him on the idea of doing an online workshop about budgeting for his customers. He would teach them how to set up a budget, and scoop up a handful of warm leads and new clients in the process.<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh4.googleusercontent.com\/esjnIgrQSIbWJNuSW48prsY9gLQdv0nW4hpWrZrjATC7B0r8Ad7m4WFHlOfKnGQ4i6K78a8zQL7glmwmoWueu1J_3bSuN-pCwy81Mf4fH6l7dQ8OV3MA6aorEB8ZMyxHnPzPVv3k\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/esjnIgrQSIbWJNuSW48prsY9gLQdv0nW4hpWrZrjATC7B0r8Ad7m4WFHlOfKnGQ4i6K78a8zQL7glmwmoWueu1J_3bSuN-pCwy81Mf4fH6l7dQ8OV3MA6aorEB8ZMyxHnPzPVv3k\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><strong><span class=\"c1\">Wait\u2014Why Did Physician Wealth Services Want to Partner with Nick? (Key Partnership Insight \ud83e\udde0)<\/span><\/strong><\/p>\n<p class=\"c3\"><span class=\"c0\">This is one of the biggest mental hurdles people have to get over with partnerships\u2026<\/span><\/p>\n<p class=\"c3\"><em><span class=\"c7\">\u201cWhy would anyone want to partner with me? What\u2019s in it for them? Do I have to pay them?\u201d<\/span><\/em><\/p>\n<p class=\"c3\"><span class=\"c0\">If that\u2019s you right now, listen up!<\/span><\/p>\n<p class=\"c3\"><span class=\"c0\">See, Ryan had noticed that a lot of his clients struggled with their day-to-day budgeting. In the past, he\u2019d tried to get them to use a budgeting tool, but it never really caught on. Budgeting wasn\u2019t necessarily a problem that made a whole lot of sense for his business to tackle.<\/span><\/p>\n<p class=\"c3\"><span class=\"c0\">At the same time, he wanted to be able to offer his clients a solution. Plus, if they\u2019re managing their day-to-day expenses better, they\u2019d likely have more money to invest.<\/span><\/p>\n<p class=\"c3\"><span class=\"c0\">So&#8230;why not just bring in someone who is already an expert in budgeting to teach his clients?<\/span><\/p>\n<p class=\"c3\"><span class=\"c0\">(AKA Nick.)<\/span><\/p>\n<p class=\"c3\"><span class=\"c0\">Nick\u2019s teaching is the value. By lining up a free training on budgeting with Nick for his clients, Ryan gets to offer them help and look like a hero. Meanwhile, Nick gets to showcase his expertise in front of an audience full of his best fit clients\u2014while someone they already trust (Ryan) tells them that Nick is \u201cthe guy\u201d for budgeting!<\/span><\/p>\n<p class=\"c3\"><span class=\"c0\">It\u2019s a massive win-win. And the Guest Training went so well it led to Partnership #2\u2026<\/span><\/p>\n<h2 class=\"c3\"><span class=\"c1\">Partnership #2: Automatic Referral<\/span><\/h2>\n<p class=\"c3\"><span class=\"c0\">Here\u2019s where things get really interesting.<\/span><\/p>\n<p class=\"c3\"><span class=\"c0\">While Partnership #1 did attract some new clients to Nick\u2019s business, it\u2019s Partnership #2 that\u2019s been the primary engine behind the $18,000 in client revenue he\u2019s added over the last 12 months.<\/span><\/p>\n<p class=\"c3\"><span class=\"c0\">The Guest Training went over so well that Ryan now automatically sends his top-tier clients to a special 3-part budgeting training that Nick recorded for him. Then, they get a 1:1 call with Nick so he can answer any questions and fine tune things for them.<\/span><\/p>\n<p class=\"c3\"><span class=\"c0\">Each of those calls (which only take about 45 minutes) earn Nick $200. Which has added up to a little over an extra $1,000 in sales for his business every month since the partnership kicked off.<\/span><\/p>\n<p class=\"c3\"><span class=\"c0\">Here\u2019s what Nick said about it:<\/span><\/p>\n<blockquote>\n<p class=\"c3\"><span class=\"c0\">\u201cNow, I don\u2019t have to generate the leads&#8230;Every month he just says, \u2018Alright, we\u2019ve got 10 new clients this month that all need calls with you. Here\u2019s $200 a client.\u2019 From that standpoint, it\u2019s huge.\u201d<\/span><\/p>\n<\/blockquote>\n<p class=\"c1\"><span class=\"c0\">Just like the Guest Training partnership, this Automatic Referral partnership is a win-win for both businesses.\u00a0<\/span><\/p>\n<ul>\n<li>Nick gets a steady stream of paying coaching clients (without having to generate any additional leads)<\/li>\n<li>Ryan gets to add massive value for his best clients, which helps him retain them (without extra work or outrageous expenses)<\/li>\n<\/ul>\n<p>Never sell yourself short on the value you can bring to potential partners.<\/p>\n<h2 id=\"h.4sw2ertnfwrn\" class=\"c12\"><span class=\"c17\">What If I Found You 100 Partnership Leads and Helped You Get Featured to Their Audience?<\/span><\/h2>\n<p>I&#8217;d love to show you what kinds of partnerships could be possible for your business.<\/p>\n<p>In our 1:1 coaching program, Growth University, we help coaches, course creators, and consultants use this simple approach to marketing to attract their dream clients and customers (just like we did for Nick).<\/p>\n<ul>\n<li>We identify 100 ideal partners for your business<\/li>\n<li>We show you how to pitch them on featuring you (and even write your first pitch for you)<\/li>\n<li>We even guarantee that you\u2019ll land at least 5 partnerships. So there\u2019s no risk.<\/li>\n<\/ul>\n<p>Want us to take a closer look at your business and show you what&#8217;s possible?<\/p>\n<p><a href=\"https:\/\/lp.growthtools.com\/coaching-apply?source=Nick-True-Case-Study\" target=\"_blank\" rel=\"noopener\">Click here to apply and schedule a time to chat now. &lt;&lt;&lt;<\/a><\/p>\n<p>Here\u2019s what will happen next:<\/p>\n<ul>\n<li>You\u2019ll share a few quick details about your business<\/li>\n<li>We\u2019ll take a look \u201cunder the hood\u201d before our call with you<\/li>\n<li>We\u2019ll hop on the phone to walk you step by step through the system and how it would work for your business<\/li>\n<\/ul>\n<p>All you have to do is\u00a0<a href=\"https:\/\/lp.growthtools.com\/coaching-apply?source=Nick-True-Case-Study\" target=\"_blank\" rel=\"noopener\">pick a time that works best right here<\/a>\u00a0and we\u2019ll call you then.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if, every month, another business sent you $1,000 worth of coaching calls? You didn\u2019t have to lift a finger&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[],"class_list":["post-8421","post","type-post","status-publish","format-standard","hentry","category-case-study","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8421"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8421\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}