{"id":8427,"date":"2021-04-23T06:41:17","date_gmt":"2021-04-23T06:41:17","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=8427"},"modified":"2021-04-23T13:43:08","modified_gmt":"2021-04-23T13:43:08","slug":"austin-church-partnership-case-study","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8427","title":{"rendered":"How Austin Church Attracts His Best Fit Coaching Clients with Partnerships"},"content":{"rendered":"<p class=\"c3\"><span class=\"c2\">It\u2019s the #1 question that stops people from buying your course or coaching services:<\/span><\/p>\n<p class=\"c3\"><span class=\"c11\">\u201cWhy should I trust you?\u201d<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Even if you\u2019ve spent years building the PERFECT product\u2026<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">A lack of trust will kill the sale before it has a chance to happen.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">That\u2019s why I want to tell you about Austin Church.<\/span><\/p>\n<ul class=\"c1 lst-kix_viyuuvkfzqse-0 start\">\n<li class=\"c3 c4 li-bullet-0\"><span class=\"c2\">He is a coach and course creator<\/span><\/li>\n<li class=\"c3 c4 li-bullet-0\"><span class=\"c2\">He helps freelancers find their most profitable (and joyful) work<\/span><\/li>\n<li class=\"c3 c4 li-bullet-0\"><span class=\"c2\">He recently launched the \u201cbeta\u201d version of a 6-week group coaching program priced at $1,500<\/span><\/li>\n<\/ul>\n<p class=\"c3\"><span class=\"c2\">Talk about a situation where trust is important.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">You\u2019re asking people to spend 6 weeks following your guidance in what is essentially a \u201ctest run\u201d of a new product. And it\u2019s not cheap!<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Yet when Austin took a closer look at the people who purchased his beta offer, he noticed something interesting\u2026<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">They weren\u2019t people who had been following him since \u201cthe early days.\u201d<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">They were all people who had recently discovered his business in a way that allowed him to build trust almost instantly.<\/span><\/p>\n<ul class=\"c1 lst-kix_ukpq49zbr7i-0 start\">\n<li class=\"c3 c4 li-bullet-0\"><span class=\"c2\">One had attended a workshop Austin taught for a CPA who serves freelancers and online creators<\/span><\/li>\n<li class=\"c3 c4 li-bullet-0\"><span class=\"c2\">Another came from a free workshop he led for his local Entrepreneur Center in Knoxville, TN<\/span><\/li>\n<li class=\"c3 c4 li-bullet-0\"><span class=\"c2\">The other discovered him through a podcast he\u2019d recently been interviewed on<\/span><\/li>\n<\/ul>\n<p class=\"c3\">In other words, <strong>they\u2019d all discovered Austin through\u00a0<span class=\"c7 c6\">partnerships that allowed him to connect with other people\u2019s audiences.<\/span><\/strong><\/p>\n<p>Why did that make such a massive difference? As he put it:<\/p>\n<p class=\"c3\"><span class=\"c2\">\u201cAll three of the folks who were willing to give me $1,500 had spent time with me in some form or fashion. They\u2019d heard my voice or they\u2019d seen my face,\u201d he said. \u201cHow do you do emotional connections at scale? It\u2019s partnerships.\u201d<\/span><\/p>\n<p>If you want to market your business in a way that allows prospects to form a genuine connection with you from the get-go, you need to watch my interview with Austin.<\/p>\n<p>He talks through his approach, with specific tips for how you can apply the same strategy to attract more of your best fit clients:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/nSbyHLzUcIU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>[su_box title=&#8221;Want My Team to Find a Perfect Partnership Lead for Your Business?&#8221; box_color=&#8221;#09DD82&#8243;]<a href=\"https:\/\/lp.growthtools.com\/scheduleua?source=Austin-Church-Case-Study\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to book a free Strategy Call<\/a>\u2014one of my in-house experts will study your business, hop on a call, and show you at least one partnership opportunity that could put your business in front of your ideal customers.[\/su_box]<\/p>\n<p class=\"c1\"><span class=\"c0\">In this interview with Austin, you\u2019ll see:<\/span><\/p>\n<ul>\n<li>How Austin secured multiple &#8220;guest training&#8221; partnerships with an industry leader in his niche<\/li>\n<li>His process for finding and getting interviewed on podcasts his ideal customers are listening to<\/li>\n<li>The go-to followup email Austin has used to close multiple partnership pitches<\/li>\n<li>How he uses partnerships to make &#8220;emotional connections at scale&#8221; and quickly build trust with his best prospects<\/li>\n<li>And more!<\/li>\n<\/ul>\n<p class=\"c1\"><strong><span class=\"c8\">Links:<\/span><\/strong><\/p>\n<ul class=\"c7 lst-kix_5wxqmrsn460z-0 start\">\n<li class=\"c1 c4 li-bullet-0\"><a href=\"https:\/\/austinlchurch.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"c6\">Go here to check out Austin&#8217;s course for free video course for freelancers<\/span><\/a><\/li>\n<li><a href=\"https:\/\/austinlchurch.com\/freelance-cake\/\" target=\"_blank\" rel=\"noopener\">Learn more about Austin&#8217;s course for freelancers, Freelance Cake<\/a><\/li>\n<li>If your brand could use some love, definitely <a href=\"https:\/\/balernum.com\/\" target=\"_blank\" rel=\"noopener\">check out his branding agency, Balernum<\/a><\/li>\n<\/ul>\n<h2 class=\"c1\"><span class=\"c0\">Here&#8217;s a Full Breakdown of the Partnership Strategies Austin Is Using to Generate New Coaching Clients and Course Sales<\/span><\/h2>\n<p class=\"c1\"><span class=\"c0\">To understand how Austin leverages partnerships to grow, it&#8217;s best to get a sense of how his business works at a high level. So let&#8217;s take a look!<\/span><\/p>\n<p class=\"c3\"><strong><span class=\"c6\">His Businesses:<\/span><\/strong><span class=\"c2\">\u00a0Austin currently runs two businesses\u2026<\/span><\/p>\n<p class=\"c3\"><strong><span class=\"c6\">1. Balernum<\/span><\/strong><span class=\"c2\">\u00a0\u2014 A branding agency that helps ecommerce founders build real brands and stand out online.<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh4.googleusercontent.com\/FP_rp9cjdOCovHT_ob4DE-rtHYUGRbJNC80CN4BMml9b_4tNNKIKJ6_xw4wdo65Ho0a58XQbGlcwn8589C4oIMy3V7TEDep02cyCDm7bsMaQnJcyB7LiWnSXIM0VBCT-mofmomE_\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/FP_rp9cjdOCovHT_ob4DE-rtHYUGRbJNC80CN4BMml9b_4tNNKIKJ6_xw4wdo65Ho0a58XQbGlcwn8589C4oIMy3V7TEDep02cyCDm7bsMaQnJcyB7LiWnSXIM0VBCT-mofmomE_\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">Balernum sells branding packages ranging from about $5,000 to $30,000, depending on the project scope.<\/span><\/p>\n<p class=\"c3\"><strong><span class=\"c6\">2. <a href=\"https:\/\/austinlchurch.com\/\" target=\"_blank\" rel=\"noopener\">AustinLChurch.com<\/a><\/span><\/strong><span class=\"c2\">\u00a0\u2014 Through his personal website, Austin sells <a href=\"https:\/\/austinlchurch.com\/coaching\/\" target=\"_blank\" rel=\"noopener\">coaching<\/a> and an <a href=\"https:\/\/austinlchurch.com\/freelance-cake\/\" target=\"_blank\" rel=\"noopener\">online course<\/a> that help freelancers find their most profitable and joyful work (and have a record year).<\/span><\/p>\n<p class=\"c3\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8428\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/04\/2021-04-19-at-1.29-PM.png\" alt=\"\" width=\"761\" height=\"387\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/04\/2021-04-19-at-1.29-PM.png 761w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/04\/2021-04-19-at-1.29-PM-300x153.png 300w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8428\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/04\/2021-04-19-at-1.29-PM.png\" alt=\"\" width=\"761\" height=\"387\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/04\/2021-04-19-at-1.29-PM.png 761w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/04\/2021-04-19-at-1.29-PM-300x153.png 300w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">On the coaching side, he recently launched a 6-week bootcamp priced at $1,500 (though he\u2019s planning to raise it after the beta).<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">His course, Freelance Cake, is priced at $449.<\/span><\/p>\n<h2 id=\"h.b295kkskvjlz\" class=\"c9\"><span class=\"c8\">How Austin Filled the Beta Launch of His Coaching Program via Partnerships<\/span><\/h2>\n<p class=\"c3\"><span class=\"c2\">Even though Austin has tons of experience helping freelancers grow, he was still nervous to launch the beta of his new coaching bootcamp. He even sent in a video talking us through the emotions of preparing for the launch:<\/span><\/p>\n<p class=\"c3\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/N5f5L0_EgIs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"c3\"><span class=\"c2\">Like I mentioned earlier, the cool part is that all three of his beta program customers discovered Austin through partnerships. And they were all different!<\/span><\/p>\n<p class=\"c3\"><strong><span class=\"c6\">Partnership #1<\/span><\/strong><span class=\"c2\"><strong>\u00a0was a guest training<\/strong> he taught for a CPA who specifically serves the same type of customers as Austin (freelancers and online creators).<\/span><\/p>\n<p class=\"c3\"><strong><span class=\"c6\">Sidenote:<\/span><\/strong><span class=\"c2\">\u00a0this is what we call a \u201cshoulder niche\u201d\u2014people\/companies who serve the same target audience you do, but in a different way. The partnership case study we did on Nick True has a killer example of this, too.<\/span><\/p>\n<p class=\"c3\"><strong><span class=\"c6\">Partnership #2<\/span><\/strong><span class=\"c2\"><strong>\u00a0was a free workshop<\/strong> he taught for a local organization, the Knoxville Entrepreneur Center. As much as we focus on scouring the online world for partnerships, don\u2019t overlook the opportunities available in your local area! The fact that you\u2019re part of the same community gives you an instant connection.<\/span><\/p>\n<p class=\"c3\"><strong><span class=\"c6\">Partnership #3<\/span><\/strong><span class=\"c2\"><strong>\u00a0was an interview on a podcast<\/strong> called <em>Hustle to Freedom<\/em>\u2014the exact kind of podcast Austin\u2019s ideal clients would listen to (more details in a sec on how Austin found this podcast).<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh5.googleusercontent.com\/liHpWu6nJGZ0C3L24ypAIH-Abt-S1SLrlktc209B0M1ywwn6LHo_PJVT0_NzsPxSdPM3kC18RuN9uVE4cCZKa2XDAXtkyduON1KFNJ6SAIrzv5C1MQyJYP9FI9afNVDxPApNhJxb\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/liHpWu6nJGZ0C3L24ypAIH-Abt-S1SLrlktc209B0M1ywwn6LHo_PJVT0_NzsPxSdPM3kC18RuN9uVE4cCZKa2XDAXtkyduON1KFNJ6SAIrzv5C1MQyJYP9FI9afNVDxPApNhJxb\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">(By the way, I love that Austin\u2019s interview on this podcast not only produced a coaching client, but also convinced the podcast host himself to hire Austin\u2019s branding agency for a small project worth $3,500! This is the <a href=\"https:\/\/blog.growthtools.com\/blog\/podcast-interviews\/\" target=\"_blank\" rel=\"noopener\">\u201chalo effect\u201d of partnerships<\/a> in action.)<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Again, each of these partnerships produced leads who eventually became customers as soon as Austin opened up the beta version of his coaching bootcamp.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">They weren\u2019t people who had been following him since the beginning. They weren\u2019t people he had known for a long time. They were people who simply discovered Austin in a format that allowed him to form a deep connection with them almost instantly.<\/span><\/p>\n<blockquote>\n<p class=\"c3\"><span class=\"c2\">\u201cI\u2019m excited about partnerships because it\u2019s one way to help people who don\u2019t know you make an emotional connection with you quickly,\u201d he said.<\/span><\/p>\n<\/blockquote>\n<p class=\"c3\"><strong><span class=\"c6\">Podcast Tip:<\/span><\/strong><span class=\"c2\">\u00a0If you\u2019re looking for podcasts that your customer base listens to, try simply searching for topics that interest them in Apple Podcasts, or a podcast app like Overcast. Another favorite tactic of mine is to search for words related to the most common problems your customers typically have. For example, if you coach parents on navigating the college application process with their kids, you might search for things around scholarships. Make a list of the biggest problems your clients have and see what kinds of podcasts you can find around those topics.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Teaching other people\u2019s audiences\u2014whether it\u2019s through live trainings\/workshops\/webinars or interviews\u2014is an incredibly simple yet powerful way to keep your email list topped up with warm leads who trust you from the start.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">The sooner you start lining up these opportunities, the sooner you can start growing from them.<\/span><\/p>\n<h2 id=\"h.q5y62hm0iwl7\" class=\"c9\"><span class=\"c8\">How Austin \u201cStairstepped\u201d His Way to Bigger and Better Partnerships with an Industry Leader<\/span><\/h2>\n<p class=\"c3\"><span class=\"c2\">One of the coolest things about partnerships is that doing just one can often lead to multiple opportunities with a partner.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Like Austin\u2019s partnership with Podia.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\"><a href=\"https:\/\/www.podia.com\/\" target=\"_blank\" rel=\"noopener\">Podia is a software platform<\/a> for building and managing your online course. Their audience is full of online creators and the freelancing types who make perfect clients for Austin. And he just so happened to have been a Podia customer\u2014which gave him an easy way to reach out and ask to write a guest post for the Podia blog.<\/span><\/p>\n<blockquote>\n<p class=\"c3\"><span class=\"c2\">\u201cIf you know that you are the case study that they would love to have, show up and say, \u2018I\u2019m your case study. Can I share my story with your audience? I\u2019d love to make you look good in the process,\u2019\u201d he said.<\/span><\/p>\n<\/blockquote>\n<p class=\"c3\"><span class=\"c2\">Austin turned his experience as a Podia customer into <a href=\"https:\/\/www.podia.com\/articles\/tested-online-course-launch-tips\" target=\"_blank\" rel=\"noopener\">a guest post about launching his online course.<\/a> It went live on the Podia blog in June 2020:<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/vtr4lhNZj0D9Buqr610dKmjYkf4WsdlPFV23h8zrZ7OVk5gx2SDXX_8h4YzWtPj_qSQziG-qx31lJjA8WE0EnZZ702GuvFsJeO1xN0gM9_VO6uFfCwu0rz52W5ZUte4zfMUeDo1K\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/vtr4lhNZj0D9Buqr610dKmjYkf4WsdlPFV23h8zrZ7OVk5gx2SDXX_8h4YzWtPj_qSQziG-qx31lJjA8WE0EnZZ702GuvFsJeO1xN0gM9_VO6uFfCwu0rz52W5ZUte4zfMUeDo1K\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">The guest post alone was a great opportunity to promote his business. For example, there are links to his course throughout the post:<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh5.googleusercontent.com\/ab-Vwcy7HS-0Aop7vLOey_rqhfIEzbkAitzh9y_lOTXtrAG9GNSw0LvHUpQyM3hh5oL3lFZQ1Rd7mD3TVhTWjIzWeJq5K8GYLGnorOV5wfYY3aulRtKjd0m6Z7ynXXRaCvnlMdD9\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/ab-Vwcy7HS-0Aop7vLOey_rqhfIEzbkAitzh9y_lOTXtrAG9GNSw0LvHUpQyM3hh5oL3lFZQ1Rd7mD3TVhTWjIzWeJq5K8GYLGnorOV5wfYY3aulRtKjd0m6Z7ynXXRaCvnlMdD9\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">He was also able to create a content upgrade for the post that helped build his email list:<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh6.googleusercontent.com\/AHlcQKJR0D1R1Wrc8rYkMb6dK5j9EyAHfyIIQlXzKUDMQipt-wQVjOridKnGL2SZZq2y_KPMIjEPTSpTfWnqwg_Im6kS9XLLJ31QSo_TH1qEs7qLaIHoUK1-Iq83fzTMO5KZr5tP\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/AHlcQKJR0D1R1Wrc8rYkMb6dK5j9EyAHfyIIQlXzKUDMQipt-wQVjOridKnGL2SZZq2y_KPMIjEPTSpTfWnqwg_Im6kS9XLLJ31QSo_TH1qEs7qLaIHoUK1-Iq83fzTMO5KZr5tP\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">But the best part about this guest posting partnership is what happened next.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">A few days after the post went live, Len Markidan, Podia\u2019s Chief Marketing Office, tweeted a link to it with some nice praise:<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/Lv_t0L8QP80uf7gFRycup3JCA0XXFgnZFb2cdZX23RNm0EI893Ke8rN218bxZo3PUdVdnxhoxeXI-sX0ujuhV0cQVc9T9T0YwRpSibLpXJP4lXEIvNV5IexWAzOMoRNqASGSVu8r\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/Lv_t0L8QP80uf7gFRycup3JCA0XXFgnZFb2cdZX23RNm0EI893Ke8rN218bxZo3PUdVdnxhoxeXI-sX0ujuhV0cQVc9T9T0YwRpSibLpXJP4lXEIvNV5IexWAzOMoRNqASGSVu8r\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">If you\u2019re looking for an opportunity to collaborate with a company, one of their executives bragging on you is what we call a \u201cfoot in the door\u201d situation. \ud83d\ude42 And Austin pounced on it using one of the strategies we teach our clients.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">He took a screenshot of the tweet and included it in an email to Len thanking him for the shoutout. He also asked if Podia would be interested in having him teach an online workshop for their audience. It was an instant \u201cyes.\u201d<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">But the partnerships with Podia didn\u2019t stop there.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">The workshop went so well that Podia invited Austin to participate as a featured speaker in their upcoming virtual summit, <a href=\"https:\/\/create.podia.com\/\" target=\"_blank\" rel=\"noopener\">Create 2020<\/a>:<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh4.googleusercontent.com\/vPswgMpbrr-ZXLEt2V_B_vMy1MeemtwZoi38am3yBwIOSASxpewmcQtbdn8aeTjVHBJk_nKhna7D7SmcYF81LiXibKAJvoqLsWuWkiQ2sbx89h7z11H6hDegKAvvHRz8l4BsxLcq\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/vPswgMpbrr-ZXLEt2V_B_vMy1MeemtwZoi38am3yBwIOSASxpewmcQtbdn8aeTjVHBJk_nKhna7D7SmcYF81LiXibKAJvoqLsWuWkiQ2sbx89h7z11H6hDegKAvvHRz8l4BsxLcq\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">This meant a few things:<\/span><\/p>\n<ul class=\"c1 lst-kix_sfb3nrbs9stl-0 start\">\n<li class=\"c3 c4 li-bullet-0\"><span class=\"c2\">Austin got to get in front of yet another large online audience of his best fit clients<\/span><\/li>\n<li class=\"c3 c4 li-bullet-0\"><span class=\"c2\">Podia actually paid him to speak during the summit (his first paid speaking gig)<\/span><\/li>\n<li class=\"c3 c4 li-bullet-0\"><span class=\"c2\">He got featured alongside other thought leaders in his space, bringing him even more credibility and trust:<\/span><\/li>\n<\/ul>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh6.googleusercontent.com\/1NHp-mIqOl7j6sHswyU9qHaX0kaquR7vXhHrvdp7vBnYepBmI8fDDsXE1iqjUMrdR1EWSs9fw1N1KIL9equQXB0ZxnDEDlAC5dw_gZrFNve_CdgTB6Tsa5flYwRZffcOZxPNGPwO\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/1NHp-mIqOl7j6sHswyU9qHaX0kaquR7vXhHrvdp7vBnYepBmI8fDDsXE1iqjUMrdR1EWSs9fw1N1KIL9equQXB0ZxnDEDlAC5dw_gZrFNve_CdgTB6Tsa5flYwRZffcOZxPNGPwO\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">The impact of this kind of showcase for your business is immeasurable. But it all started with one small guest posting partnership. I like the way Austin put it:<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">\u201cWith partnerships, each \u2018single\u2019 earns your next \u2018at bat,\u2019 and eventually you\u2019re going to hit a home run.\u201d<\/span><\/p>\n<h2 class=\"c3\"><span class=\"c2\">Steal This Email Followup Tip the for Your Next Partnership Pitch<\/span><\/h2>\n<p class=\"c3\"><span class=\"c2\">I\u2019ve said before that you\u2019ll land more partnerships from sending followup emails than you will from your initial outreach emails. So anytime I see a creative way of following up I take note.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Did you catch the strategy Austin mentioned in the interview?<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Instead of following up with a typical, \u201cHey, just wanted to make sure you saw this!\u201d reply, Austin sent the following email to two podcasts he hadn\u2019t heard back from after the initial pitch:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8432\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/04\/2021-04-23-at-8.41-AM.png\" alt=\"\" width=\"719\" height=\"436\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/04\/2021-04-23-at-8.41-AM.png 719w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/04\/2021-04-23-at-8.41-AM-300x182.png 300w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8432\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/04\/2021-04-23-at-8.41-AM.png\" alt=\"\" width=\"719\" height=\"436\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/04\/2021-04-23-at-8.41-AM.png 719w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/04\/2021-04-23-at-8.41-AM-300x182.png 300w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">The results?<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Both podcasts responded the same day saying that now was the perfect time to move forward with the interview.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">\u201cIt just goes to show you will miss out on your best opportunities if you are squeamish or overly self conscious [about pitching],\u201d Austin said. \u201cSilence is not rejection.\u201d<\/span><\/p>\n<h2 id=\"h.4sw2ertnfwrn\" class=\"c12\"><span class=\"c17\">What If I Found You 100 Partnership Leads and Helped You Get Featured to Their Audience?<\/span><\/h2>\n<p>I&#8217;d love to show you what kinds of partnerships could be possible for your business.<\/p>\n<p>In our 1:1 program, Unfair Advantage, we help coaches, course creators, and consultants use this simple approach to marketing to attract their dream clients and customers.<\/p>\n<ul>\n<li>We identify 100 ideal partners for your business<\/li>\n<li>We show you how to pitch them on featuring you (and even write your first pitch for you)<\/li>\n<li>We even guarantee that you\u2019ll land at least 5 partnerships. So there\u2019s no risk.<\/li>\n<\/ul>\n<p>Want us to take a closer look at your business and find you a partnership lead in real time?<\/p>\n<p><a href=\"https:\/\/lp.growthtools.com\/scheduleua?source=Austin-Church-Case-Study\" target=\"_blank\" rel=\"noopener\">Click here to schedule a free Strategy Call now. &lt;&lt;&lt;<\/a><\/p>\n<p>Here\u2019s what will happen next:<\/p>\n<ul>\n<li>You\u2019ll share a few quick details about your business<\/li>\n<li>We\u2019ll take a look \u201cunder the hood\u201d before our call with you<\/li>\n<li>We&#8217;ll find at least one partnership lead for you during the call\u2014AND show you how it could generate leads and sales for your business.<\/li>\n<li>If it seems like a good fit, we\u2019ll also give you the details on Unfair Advantage\u2014so you can see what it would be like to have my team in the trenches with you, personally helping you land partnerships for your business.<\/li>\n<\/ul>\n<p>All you have to do is\u00a0<a href=\"https:\/\/lp.growthtools.com\/scheduleua?source=Austin-Church-Case-Study\" target=\"_blank\" rel=\"noopener\">pick a time that works best right here<\/a>\u00a0and we\u2019ll call you then.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s the #1 question that stops people from buying your course or coaching services: \u201cWhy should I trust you?\u201d Even&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[],"class_list":["post-8427","post","type-post","status-publish","format-standard","hentry","category-case-study","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8427"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8427\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}