{"id":8440,"date":"2021-08-20T10:55:40","date_gmt":"2021-08-20T10:55:40","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8440"},"modified":"2021-08-20T19:54:39","modified_gmt":"2021-08-20T19:54:39","slug":"alison-marris-partnership-marketing-case-study","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8440","title":{"rendered":"How Alison Marras Doubled Her New Monthly Email Subscribers with Partnership Marketing"},"content":{"rendered":"<p class=\"c1\"><span class=\"c2\">Meet Alison Marras.<\/span><\/p>\n<p class=\"c1\"><span class=\"c2\">She recently used one simple partnership marketing strategy to double the number of people who are signing up for her email list on a monthly basis.<\/span><\/p>\n<p class=\"c1\"><span class=\"c2\">In this case study, I want to show you what she did so you can copy the strategy for your business. It\u2019s simple (anyone can do it), repeatable (you can do it again and again), and costs zero dollars (no budget necessary).<\/span><\/p>\n<p class=\"c1\">But first, let\u2019s remember\u00a0<span class=\"c13\">why<\/span><span class=\"c2\">\u00a0doubling your monthly new email subscribers is so impactful. For Alison, who runs a health and wellness blog called <a href=\"https:\/\/foodbymars.com\/\" target=\"_blank\" rel=\"noopener\">Food by Mars<\/a>, it meant all of the following:<\/span><\/p>\n<ul class=\"c6 lst-kix_otf2qw83p4fc-0 start\">\n<li class=\"c1 c3 li-bullet-0\"><span class=\"c2\">Her meal plan sales instantly increased<\/span><\/li>\n<li class=\"c1 c3 li-bullet-0\"><span class=\"c2\">More people starting joining her monthly membership program<\/span><\/li>\n<li class=\"c1 c3 li-bullet-0\"><span class=\"c2\">She gets more engagement whenever she emails a new piece of content to her list<\/span><\/li>\n<\/ul>\n<p class=\"c1\"><span class=\"c2\">Not because she did anything fancy. Simply because she used partnership marketing to generate 250 new email subscribers in a matter of days.<\/span><\/p>\n<p class=\"c1\"><span class=\"c2\">In the interview below, I had Alison walk me through the process step by step so you can use the same strategy in your business.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/YG7x9Uux_Jg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>[su_box title=&#8221;Want My Team to Find the Perfect Marketing Strategy for Your Business?&#8221; box_color=&#8221;#09DD82&#8243;]<a href=\"https:\/\/lp.growthtools.com\/schedule-2-new?source=BRD-NEWS-Full-JUL-21-2021-ALISON-CASE-STUDY-POST\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to book a free Strategy Call<\/a>\u2014one of my in-house experts will study your business, hop on a call, and show you at least one killer opportunity that could put your business in front of your ideal customers.[\/su_box]<\/p>\n<p class=\"c1\"><strong><span class=\"c8\">Links:<\/span><\/strong><\/p>\n<ul class=\"c7 lst-kix_5wxqmrsn460z-0 start\">\n<li><a href=\"https:\/\/foodbymars.com\/\" target=\"_blank\" rel=\"noopener\">Go here to check out Alison&#8217;s website and blog, Food by Mars<\/a><\/li>\n<li class=\"c1 c4 li-bullet-0\">Interested in AIP\/Paleo? <a href=\"https:\/\/foodbymars.kartra.com\/page\/mp-optin\" target=\"_blank\" rel=\"noopener\">Go here to get Alison&#8217;s free meal prep system guide.<\/a><\/li>\n<\/ul>\n<h2 id=\"h.pawjsmckie96\" class=\"c7\"><span class=\"c11\">Let\u2019s Break Down the Lead Magnet Swap Partnership That Doubled Alison\u2019s Email List Growth<\/span><\/h2>\n<p class=\"c1\"><span class=\"c2\">To understand the success of any partnership, it\u2019s important to first understand the business itself. What does it sell? Who are its customers? So let\u2019s take a closer look at Alison\u2019s business before diving into the partnership itself.<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c12\">Her Business:<\/span><\/strong>\u00a0<span class=\"c17\"><a class=\"c8\" href=\"https:\/\/foodbymars.com\/\" target=\"_blank\" rel=\"noopener\">Food by Mars<\/a><\/span><span class=\"c2\">\u00a0\u2014 Food by Mars is a health and wellness website that helps people looking to use paleo or autoimmune protocol diets for their health.<\/span><\/p>\n<p class=\"c1\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh5.googleusercontent.com\/5Opz998DpeomiG1ZJEZXpwMzFvDfYyiroE32mblQ3rKjs_aDKL11IYC-fPXd-MRxq5WBNjAKT0Dlmizw2ejxeMYHOGzFJ7bFg2_avHhPJPsHGaK0onQymKqCwTaweYnqVkFFdn4G\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/5Opz998DpeomiG1ZJEZXpwMzFvDfYyiroE32mblQ3rKjs_aDKL11IYC-fPXd-MRxq5WBNjAKT0Dlmizw2ejxeMYHOGzFJ7bFg2_avHhPJPsHGaK0onQymKqCwTaweYnqVkFFdn4G\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c1\"><strong><span class=\"c12\">Her Revenue Streams:<\/span><\/strong><span class=\"c2\">\u00a0Food by Mars has 3 primary revenue streams\u2026<\/span><\/p>\n<ul class=\"c6 lst-kix_ev7ud9rxj27j-0 start\">\n<li class=\"c1 c3 li-bullet-0\"><strong><span class=\"c12\">Meal plans<\/span><\/strong><span class=\"c2\">\u00a0\u2014 These are one-off purchases ranging from $49-$69:<\/span><\/li>\n<\/ul>\n<p class=\"c1 c9\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/BzefqC7zsJGTJ3lgTxymoSi3YpdF1Kn2U_Mo_ICE9l_LG1WP-CvBRmCkBaGqGGzEVvc-dThlH6SBYmjCSlkPM7SRmX37OaikrV1TV3LLVrGiqyO015bFEvxJlomGeqaK8sXLEzVp\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/BzefqC7zsJGTJ3lgTxymoSi3YpdF1Kn2U_Mo_ICE9l_LG1WP-CvBRmCkBaGqGGzEVvc-dThlH6SBYmjCSlkPM7SRmX37OaikrV1TV3LLVrGiqyO015bFEvxJlomGeqaK8sXLEzVp\" alt=\"\" \/><\/noscript><\/p>\n<ul class=\"c6 lst-kix_ucxofa7d91lg-0 start\">\n<li class=\"c1 c3 li-bullet-0\"><strong><span class=\"c12\">Her membership program, Nourishing You<\/span><\/strong><span class=\"c2\">\u00a0\u2014 A $49 per month membership community that offers meal planning, coaching, resources, and more:<\/span><\/li>\n<\/ul>\n<p class=\"c1 c9\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh4.googleusercontent.com\/l97w2iDZIQZjdGUesSbv5z2QiHCFfOUce9JDStVYlnZR5OZPBbCunukwLC2V4XPxR9uCAH1A-_iyPHHuhnfY5KIVCWhLP5MOIEpWFQfnihZde_tvATSkRBzbX_j0fNe8bPHxJAlK\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/l97w2iDZIQZjdGUesSbv5z2QiHCFfOUce9JDStVYlnZR5OZPBbCunukwLC2V4XPxR9uCAH1A-_iyPHHuhnfY5KIVCWhLP5MOIEpWFQfnihZde_tvATSkRBzbX_j0fNe8bPHxJAlK\" alt=\"\" \/><\/noscript><\/p>\n<ul class=\"c6 lst-kix_qmse6mzcjqx-0 start\">\n<li class=\"c1 c3 li-bullet-0\"><strong><span class=\"c12\">Website ad revenue<\/span><\/strong><span class=\"c2\">\u00a0\u2014 She also displays ads on Food by Mars.<\/span><\/li>\n<\/ul>\n<p class=\"c1\"><span class=\"c2\">Alison\u2019s email list is a major sales engine for the business. For example, she recently created a simple Welcome Sequence for new subscribers that introduces them to her meal plans. <\/span><span class=\"c2\">Like she said in the interview, that sequence and offer have been killing it. In its first month, she sold $500 worth of meal plans without having to do any extra work or promotion:<\/span><\/p>\n<blockquote>\n<p class=\"c1\"><span class=\"c2\">\u201cThat was me doing nothing. That was not me on social media talking about it. Because it\u2019s just for people that come onto my list. I know that my list growth has been really helpful for it as well, but for the first time I do feel like my welcome funnel and my series is really dialed in, it\u2019s simplified, and it just flows perfectly and answers their biggest problems.\u201d<\/span><\/p>\n<\/blockquote>\n<p class=\"c1\"><span class=\"c2\">In other words, when you combine email list growth with a simple offer + simple email sequence, the results can be game-changing for your business.<\/span><\/p>\n<p class=\"c1\"><span class=\"c2\">That\u2019s where partnership marketing came in for Alison.<\/span><\/p>\n<h2 id=\"h.qpss6jd0yb2e\" class=\"c7\"><span class=\"c11\">How 1 Partnership Led to 2x as Many New Monthly Email Subscribers for Food by Mars<\/span><\/h2>\n<p class=\"c1\"><span class=\"c2\"><strong>Reminder:<\/strong> partnership marketing is when another business promotes you to their audience.<\/span><\/p>\n<p class=\"c1\">Now, there are a variety of types and ways that can happen, but in this case Alison did a\u00a0<span class=\"c12\">lead magnet swap<\/span><span class=\"c2\">\u00a0with an influential blog in her niche called <a href=\"https:\/\/www.phoenixhelix.com\/\" target=\"_blank\" rel=\"noopener\">Phoenix Helix<\/a>.<\/span><\/p>\n<p class=\"c1\"><span class=\"c2\">Here is how a lead magnet swap works:<\/span><\/p>\n<ul class=\"c6 lst-kix_y37i6r2b2yl4-0 start\">\n<li class=\"c1 c3 li-bullet-0\"><span class=\"c2\">You give the audience owner your lead magnet and they give you theirs.<\/span><\/li>\n<\/ul>\n<ul class=\"c6 lst-kix_y37i6r2b2yl4-0\">\n<li class=\"c1 c3 li-bullet-0\"><span class=\"c2\"><span class=\"c2\">You both promote the other\u2019s lead magnet to your audiences.<\/span><\/span><\/li>\n<li class=\"c1 c3 li-bullet-0\"><span class=\"c2\">You get a big chunk of new subscribers who are likely to be your ideal customers.<\/span><\/li>\n<\/ul>\n<ul class=\"c6 lst-kix_y37i6r2b2yl4-0\">\n<li class=\"c1 c3 li-bullet-0\"><strong><span class=\"c12\">BONUS:<\/span><\/strong><span class=\"c2\">\u00a0Those new subscribers trust you almost instantly since someone they already like recommended you.<\/span><\/li>\n<\/ul>\n<p class=\"c1\"><span class=\"c2\">The key to a great lead magnet swap is that your partner needs to serve the same customers you do, but in a different way. Ideally, a significant percentage of their audience will contain your ideal customers.<\/span><\/p>\n<p class=\"c1\">With that in mind, let\u2019s take a closer look at Phoenix Helix and\u00a0<span class=\"c13\">why\u00a0<\/span><span class=\"c2\">they were such a good partnership fit for Food by Mars.<\/span><\/p>\n<p class=\"c1\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh6.googleusercontent.com\/dIeM2rvKNRBtcu9rdDQvzUgbgIgk0wqAFasRQh4WNNOhwoHkjiAkIPl2PVQyuX9cXEhtJQwRAwzPNE2jPVND6WPDYRk-o4CJHZhkKaCtZfc4qh9S0prnPTMZo5coSehA1qPznP__\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/dIeM2rvKNRBtcu9rdDQvzUgbgIgk0wqAFasRQh4WNNOhwoHkjiAkIPl2PVQyuX9cXEhtJQwRAwzPNE2jPVND6WPDYRk-o4CJHZhkKaCtZfc4qh9S0prnPTMZo5coSehA1qPznP__\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c1\">Like Alison, Phoenix Helix has a good deal of focus on autoimmune protocol (AIP). However, Alison has many resources that focus on aspects of AIP and health\/wellness that Phoenix Helix doesn\u2019t focus on as much. That means she can fill what we call a\u00a0<strong><span class=\"c4\">content gap<\/span><\/strong><span class=\"c2\">\u00a0for Phoenix Helix.<\/span><\/p>\n<p class=\"c1\"><span class=\"c2\">While Phoenix Helix puts out lots of recipes for AIP, Allison had a free resource called the 5-Day Mindful Eating Challenge that offered something different. As she said:<\/span><\/p>\n<p class=\"c1\">\u201cThat way, it wasn\u2019t more AIP recipes. It wasn\u2019t more of the same thing she\u2019s already doing. It was not just looking at\u00a0<span class=\"c13\">what<\/span>\u00a0people eat but\u00a0<span class=\"c13\">how<\/span><span class=\"c2\">\u00a0they eat.\u201d<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c5\">This is why lead magnet swaps can be exciting to potential partners even if your audience is significantly smaller than theirs.<\/span><\/strong><\/p>\n<p class=\"c1\"><strong><span class=\"c12 c18\">I repeat: you do NOT need to have a massive audience (or, sometimes, any audience at all) to successfully land a lead magnet swap partnership.<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c2\">Just by giving them quality content that serves their audience in a fresh and interesting way, you can bring massive value to the table!<\/span><\/p>\n<p class=\"c1\"><span class=\"c2\">People with bigger audiences than you have very different needs than your business.<\/span><\/p>\n<p class=\"c1\"><span class=\"c2\">One of those needs is quality content to regularly send to their audience. Making and\/or finding that content is a grind. That means it is often a RELIEF when someone approaches them with a piece of content that will genuinely help their audience.<\/span><\/p>\n<p class=\"c1\"><span class=\"c2\">In fact, when Alison floated the idea to Phoenix Helix, they didn\u2019t even ask her to promote their lead magnet in return! In that sense, it technically wasn\u2019t a lead magnet \u201cswap\u201d at all. Phoenix Helix simply included a link to Alison\u2019s lead magnet in their next newsletter:<\/span><\/p>\n<figure style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh6.googleusercontent.com\/nbYhF3JrSCrdLzPkEWnlmF-CC3aXN_3eCE-7fa82sy9-FELuQP4Rc23BCjRVyjmsWbGXYz7vUKcU2fhC0NTiVNc3EBL53KK-icp2kix3Sc7MtTftlOiJJHNWX7csG-PxOWyoiSIM\" alt=\"\" width=\"700\" height=\"491\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/nbYhF3JrSCrdLzPkEWnlmF-CC3aXN_3eCE-7fa82sy9-FELuQP4Rc23BCjRVyjmsWbGXYz7vUKcU2fhC0NTiVNc3EBL53KK-icp2kix3Sc7MtTftlOiJJHNWX7csG-PxOWyoiSIM\" alt=\"\" width=\"700\" height=\"491\" \/><\/noscript><figcaption class=\"wp-caption-text\">Alison\u2019s 5-Day Mindful Eating Challenge<\/figcaption><\/figure>\n<p class=\"c1\"><span class=\"c2\">When searching for partnership opportunities of your own, keep an eye out for these types of \u201ccontent gaps.\u201d<\/span><\/p>\n<p class=\"c1\"><span class=\"c2\">What needs does your potential partner\u2019s audience have that they\u2019re not as focused on right now? What content do you have (or could you create) to address those needs?<\/span><\/p>\n<h2 id=\"h.5mhm4u0f1ao\" class=\"c7\"><span class=\"c11\">How Alison Successfully Pitched Her Partner<\/span><\/h2>\n<p class=\"c1\"><span class=\"c2\">\u201cOK, Bryan\u2014but how do I actually ask someone to do this with me?\u201d<\/span><\/p>\n<p class=\"c1\"><span class=\"c2\">If you\u2019re wondering that, stop what you\u2019re doing right now and rewatch the part of the interview where Alison described her pitch. You don\u2019t even need to scroll back up and find it. I clipped out the 2-minute segment for you below because that\u2019s how important this part is:<\/span><\/p>\n<p class=\"c1\"><span class=\"c2\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/LZC-xh_lOr0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p class=\"c1\"><span class=\"c2\">A few things to notice:<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c12\">1. Alison invested before she asked.<\/span><span class=\"c2\">\u00a0<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c2\">She took the time to follow Phoenix Helix and really get an understanding for the site\u2019s audience and needs. She contributed her own recipes to the site\u2019s weekly recipe roundups so the site owner didn\u2019t see her as a stranger. You can do the same thing by regularly sharing a potential partner\u2019s content or engaging with conversations they start on social media.<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c5\">2. She still got great results without getting a dedicated email.<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c2\">Sometimes you can get your partner to send an entire dedicated email about your lead magnet to their list. But even if that doesn\u2019t happen, just a mention in an email can make a big difference for your business. Alison got over 250 subscribers from just a bullet point in one email!<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c5\">3. This partnership will likely lead to future (and even bigger) ones.<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c2\">In the interview, Alison mentioned that she might be a guest on Phoenix Helix\u2019s podcast later this year. If she got 250 email subscribers from one bullet point in an email, imagine what a podcast appearance could lead to.<\/span><\/p>\n<p class=\"c1\"><span class=\"c2\">\u201cIt\u2019s baby steps to working toward an even bigger thing, but it was really nice that this baby step happened to be so successful!\u201d she said.<\/span><\/p>\n<h2 id=\"h.7wxgvwv9avpo\" class=\"c7\"><span class=\"c11\">What If You Had a Proven Team Helping You Land Partnerships Like This Week After Week?<\/span><\/h2>\n<p class=\"c1\"><span class=\"c2\">This is what we help our clients (like Alison) do every single day. We help them create and execute simple marketing plans to scale to massive wins.<\/span><\/p>\n<p>The result? A steady stream of new clients coming in, just ready and waiting to buy!<\/p>\n<p class=\"c1\"><span class=\"c2\">Want to see how YOU could generate new customers and new sales, every single week?<\/span><\/p>\n<p class=\"c1\"><a href=\"https:\/\/lp.growthtools.com\/schedule-2-new?source=BRD-NEWS-Full-JUL-21-2021-ALISON-CASE-STUDY-POST\" target=\"_blank\" rel=\"noopener\"><span class=\"c16\">Grab a free Strategy Call on our calendar and we will personally show you the types of opportunities your business has (and how we can help you unlock them).<\/span><\/a><\/p>\n<p class=\"c1\"><span class=\"c2\">There are limited spots available and they\u2019ll go quickly, so jump on this now if you\u2019re craving fresh growth ideas for your business!<\/span><\/p>\n<p class=\"c1\"><span class=\"c2\">On the call, you\u2019ll talk 1:1 with one of my in-house growth experts who will study your business and show you:<\/span><\/p>\n<ul class=\"c6 lst-kix_r6lsjc4xk7t2-0 start\">\n<li class=\"c1 c3 li-bullet-0\"><span class=\"c2\">Ideal opportunities in your niche, that are proven to help your business.<\/span><\/li>\n<li class=\"c1 c3 li-bullet-0\"><span class=\"c2\"><span class=\"c2\"><span class=\"c2\">The step-by-step process you can use to take advantage of those opportunities<\/span><\/span><\/span><\/li>\n<li class=\"c1 c3 li-bullet-0\">What it would look like to have my team coaching you through the entire process and automating the the system for you<\/li>\n<\/ul>\n<p class=\"c1\"><a href=\"https:\/\/lp.growthtools.com\/schedule-2-new?source=BRD-NEWS-Full-JUL-21-2021-ALISON-CASE-STUDY-POST\" target=\"_blank\" rel=\"noopener\"><span class=\"c16\">Here\u2019s the link to grab your spot while they\u2019re still available.<\/span><\/a><\/p>\n<p class=\"c1\"><span class=\"c2\">Talk soon!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet Alison Marras. She recently used one simple partnership marketing strategy to double the number of people who are signing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[],"class_list":["post-8440","post","type-post","status-publish","format-standard","hentry","category-case-study","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8440"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8440\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}