{"id":8476,"date":"2022-03-15T16:36:16","date_gmt":"2022-03-15T16:36:16","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8476"},"modified":"2022-03-15T21:00:41","modified_gmt":"2022-03-15T21:00:41","slug":"67k-sales-email-swipe","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8476","title":{"rendered":"How Kody Duncan Generated $67k in Coaching Sales by Swiping One Email (Swipe Copy Included)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Here\u2019s the secret most self-proclaimed marketing \u201cgurus\u201d don\u2019t want to admit:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Behind every genius email email, ad, or sales page they\u2019ve ever written\u2026there\u2019s an even better swipe file.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By \u201cswipe file,\u201d I mean their own collection of brilliant emails, ads, webinars, etc. that they saw someone else use and wisely stashed away for future inspiration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, that goes for me, too. \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also goes for Kody Duncan\u2014a coaching client of ours who generated $180,000 in sales by simply borrowing ideas from my own emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what he had to say:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIn total, modeling Bryan\u2019s emails has led to $180,000+ in about 10 months:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cThis was from approximately 12 emails\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cEvery time I\u2019ve modeled Bryan\u2019s emails it\u2019s led to booked calls\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cNearly every time has led to sales\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cAt one point, a single email, modeled after Bryan\u2019s emails, generated $67,000 in new enrollments in our coaching program in just a couple weeks.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">$67k from one email?!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I had to hear more about it, so I invited Kody to my weekly live show and (politely) grilled him to learn exactly what he did.<\/span><\/p>\n<p><b>Bonus:<\/b><span style=\"font-weight: 400;\"> After the interview, Kody sent me his 5-step process for modeling other people\u2019s emails without straight up copying them. It\u2019s gold, and I\u2019ll share it with you in a moment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alright, let\u2019s check out the interview with Kody:<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/iQ2LvzjkY28\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>[su_box title=&#8221;Want My Team to Find the Perfect Marketing Strategy for Your Business?&#8221; box_color=&#8221;#09DD82&#8243;]<a href=\"https:\/\/lp.growthtools.com\/predictable-leads?source=BRD-NEWS-DARIUS-TAN-POST\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to book a free Strategy Call<\/a>\u2014one of my in-house experts will study your business, hop on a call, and <span class=\"c7\">we will do a deep dive analysis into your best opportunities for growth<\/span>.[\/su_box]<\/p>\n<p class=\"c2\"><a href=\"https:\/\/3keyelements.com\/\"><span style=\"font-weight: 400;\">Check out Kody\u2019s company, 3 Key Elements, here.<\/span><\/a><\/p>\n<h2 id=\"h.69pckvcbqjc2\" class=\"c10\"><span class=\"c11\">Inside Kody\u2019s $67k Email Campaign<\/span><\/h2>\n<p class=\"c1\"><span class=\"c3\">Before we dig into the nuts and bolts of Kody\u2019s email, let\u2019s understand how his business works.<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c9\">His Company:<\/span><\/strong>\u00a0Kody runs marketing for\u00a0<span class=\"c6\"><a class=\"c15\" href=\"https:\/\/3keyelements.com\/\" target=\"_blank\" rel=\"noopener\">3 Key Elements<\/a><\/span><span class=\"c3\">. They help up-and-coming coaches build out their coaching program.<\/span><\/p>\n<p class=\"c1\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh6.googleusercontent.com\/fcczfkXJlrqm4nN36JAjrohtjv_8I5NoqtIw7YSHEOMTFWjWVbHVa2PwGQCGn2o2WZrgis8WTWCOZW31_rlSYSx7UrDGnk6R_gx2zTgUMXrDF1vEi--UNUvSmtcGkhoz_7ODOM1m\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/fcczfkXJlrqm4nN36JAjrohtjv_8I5NoqtIw7YSHEOMTFWjWVbHVa2PwGQCGn2o2WZrgis8WTWCOZW31_rlSYSx7UrDGnk6R_gx2zTgUMXrDF1vEi--UNUvSmtcGkhoz_7ODOM1m\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c1\"><strong><span class=\"c9\">What They Sell:<\/span><\/strong><span class=\"c3\">\u00a0They sell a variety of courses and coaching services, but this specific email was focused on a coaching service called the Kirk Duncan Mastermind.<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c5\">Pricing:<\/span><\/strong><\/p>\n<ul class=\"c12 lst-kix_eqdww1cnc7ff-0 start\">\n<li class=\"c1 c13 li-bullet-0\"><span class=\"c3\">$7,500 &#8211; $10,000 for 18 weeks of the base program.<\/span><\/li>\n<li class=\"c1 c13 li-bullet-0\"><span class=\"c3\">$500 per month (or $1,000 per quarter) after the 18 weeks for ongoing coaching and additional resources.<\/span><\/li>\n<li class=\"c1 c13 li-bullet-0\"><span class=\"c3\">Enrollment is sold over the phone.<\/span><\/li>\n<\/ul>\n<p class=\"c1\"><strong><span class=\"c5\">Audience:<\/span><\/strong><\/p>\n<ul class=\"c12 lst-kix_wxf2bhbefoat-0 start\">\n<li class=\"c1 c13 li-bullet-0\"><span class=\"c3\">They\u2019ve built an email list of around 19,000.<\/span><\/li>\n<li class=\"c1 c13 li-bullet-0\"><span class=\"c3\">YouTube following of 74,000.<\/span><\/li>\n<li class=\"c1 c13 li-bullet-0\"><span class=\"c3\">Facebook\/Instagram followings of 15-18,000.<\/span><\/li>\n<\/ul>\n<p class=\"c1\"><span class=\"c3\">These are the primary channels they use to generate leads and promote the coaching program.<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c5\">The Email Concept:<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c3\">On sales calls, Kody and his team sometimes offered $2,000 scholarships for their mastermind&#8230; but they never talked about it publicly.<\/span><\/p>\n<p class=\"c1\"><span class=\"c3\">So Kody had an idea\u2014why not announce a limited-time scholarship campaign to their list?<\/span><\/p>\n<p class=\"c1\">It had urgency. It gave people a reason to buy now. And best of all,\u00a0it spoke to their #1 objection on sales calls\u2014price.<\/p>\n<p class=\"c1\"><span class=\"c3\">\u201cAlmost everybody I talk to on one of our calls wants to do it, it\u2019s just whether or not they have the funds to do it,\u201d Kody said. \u201cSo I think leading with solving their #1 doubt or concern got a lot of people\u2019s attention.\u201d<\/span><\/p>\n<p class=\"c1\"><span class=\"c3\">By the way, when he says \u201cleading with solving their #1 concern,\u201d he means it. Look how direct the subject line is:<\/span><\/p>\n<p class=\"c1\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/iTtXyrpWtc4oQdczORCqBJIhFKX4K0HaQq8D3Wi4tG8MetEYe22LpOdniQYNdhWsmijP8C9cJv0t1p--ivQjCuqhQ3kV7J9XQQ9L5P_cCje7Hq0Y6Ml-A_1b5MX215AenaldhkOL\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/iTtXyrpWtc4oQdczORCqBJIhFKX4K0HaQq8D3Wi4tG8MetEYe22LpOdniQYNdhWsmijP8C9cJv0t1p--ivQjCuqhQ3kV7J9XQQ9L5P_cCje7Hq0Y6Ml-A_1b5MX215AenaldhkOL\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c1\"><strong><span class=\"c9\">Pro Tip:<\/span><\/strong><span class=\"c3\">\u00a0When you have a killer offer\/promotion\u2026don\u2019t hide it!<\/span><\/p>\n<p class=\"c1\"><span class=\"c3\">Here are the stats from this single email:<\/span><\/p>\n<ul class=\"c12 lst-kix_n41scy6if92u-0 start\">\n<li class=\"c1 c13 li-bullet-0\"><span class=\"c3\">Sent to just shy of 18k subscribers.<\/span><\/li>\n<li class=\"c1 c13 li-bullet-0\"><span class=\"c3\">18.7% open rate.<\/span><\/li>\n<li class=\"c1 c13 li-bullet-0\"><span class=\"c3\">Led to 20-30 calls booked.<\/span><\/li>\n<li class=\"c1 c13 li-bullet-0\"><span class=\"c3\">That led to 9 clients and $67k in sales.<\/span><\/li>\n<\/ul>\n<p class=\"c1\"><span class=\"c6\"><a class=\"c15\" href=\"https:\/\/docs.google.com\/document\/d\/18JrEh-5PsZelmUrktf89V4T-z0PqhoPuj1uZjm7Fe5w\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">You can get the full email right here<\/a><\/span><span class=\"c3\">\u2014and you should definitely steal it\u2014but the best value is in how Kody wrote the email in the first place\u2026<\/span><\/p>\n<h2 id=\"h.azzmwq1lxvt\" class=\"c10\"><span class=\"c11\">Kody\u2019s 5-Step Process for Modeling Proven Email Copy<\/span><\/h2>\n<p class=\"c1\"><em><span class=\"c14\">\u201cGreat, Bryan\u2026but how the heck do I actually replicate these results in MY business?\u201d<\/span><\/em><\/p>\n<p class=\"c1\"><span class=\"c3\">If that\u2019s what you\u2019re thinking right now, fear not.<\/span><\/p>\n<p class=\"c1\"><span class=\"c3\">Kody took the time to share his 5-step process for HOW he wrote the email, too.<\/span><\/p>\n<p class=\"c1\"><span class=\"c3\">In other words, he\u2019s giving you the fish AND teaching you how to catch one. \ud83d\ude42<\/span><\/p>\n<p class=\"c1\"><span class=\"c3\">Take it away, Kody.<\/span><\/p>\n<hr \/>\n<p class=\"c1\"><strong><span class=\"c5\"><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/03\/kody-duncan.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8478 alignleft\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/03\/kody-duncan.jpg.webp\" alt=\"\" width=\"160\" height=\"161\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/03\/kody-duncan.jpg.webp 160w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/03\/kody-duncan.jpg-150x150.webp 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8478 alignleft\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/03\/kody-duncan.jpg.webp\" alt=\"\" width=\"160\" height=\"161\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/03\/kody-duncan.jpg.webp 160w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/03\/kody-duncan.jpg-150x150.webp 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" \/><\/noscript><\/a>My 5.5 steps to modeling genius marketing emails\u2026<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c3\">Step ZERO is actually to go subscribe to Bryan\u2019s emails. He didn\u2019t ask me to say this &#8211; and it\u2019s no joke. You\u2019ll be so glad you did.<\/span><\/p>\n<p class=\"c1\"><span class=\"c3\">It\u2019ll majorly help you in this whole process (\ud83d\udea8 aka genius marketer alert! I\u2019m looking at you Bryan\u2026)<\/span><\/p>\n<p class=\"c1\"><span class=\"c3\">Ok, here\u2019s the super-secret-sauce:<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c5\">Step 1: Create a folder in your gmail (or whatever email service you use) and call it \u201cGenius Emails.\u201d<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c3\">Every time you read an email that makes you go, \u201cDang, I want to buy\/register\/book a call,\u201d save it to your folder.<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c9\">Step 2: Next time you need to write an email, go to your folder and find an example to start with.<\/span><span class=\"c3\">\u00a0<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c3\">Make sure the example you find matches the intention of the type of email you\u2019re wanting to write. For example, if you\u2019re writing an email to get readers to book a call, it\u2019s best to find an example that\u2019s doing the same thing.<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c5\">Step 3: Copy the full email example and paste it into a google doc.<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c3\">That\u2019s it. That\u2019s the whole step.<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c9\">Step 4: Read one line at a time, asking yourself, \u201cWhat\u2019s happening in this sentence? Is it piquing my curiosity, building trust, giving me info, agitating a problem I have, showing me the solution, or something else?\u201d<\/span><span class=\"c3\">\u00a0<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c3\">Once you\u2019ve figured out the intention behind that line, write your OWN version of it for YOUR email. Then just rinse and repeat with every single line till you\u2019ve finished writing your version of the full email! (hint: try to stay as close as possible to the general structure of the email. The more you stray from the genius of the example, the less of a guarantee that it\u2019ll work)<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c9\">Step 5: Last step! Run it through\u00a0<\/span><span class=\"c6 c9\"><a class=\"c15\" href=\"https:\/\/copyleaks.com\/text-compare\" target=\"_blank\" rel=\"noopener\">this free tool<\/a><\/span><span class=\"c9\">\u00a0to make sure it\u2019s clearly your own writing (not plagiarism).<\/span><span class=\"c3\">\u00a0<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c3\">You\u2019ll paste in the text of the example email on the left, then paste your email on the right and it\u2019ll give you a breakdown of the similarities it finds. I always shoot for a less than a 5% match with the example, but if you can get to a 0% match, even better! This is a great way to respect the geniuses who wrote the example emails by not plagiarizing their work.<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c9\">Step 5.5:<\/span><span class=\"c3\">\u00a0<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c3\">Oh, and I guess the REAL last step is hit SEND!<\/span><\/p>\n<p class=\"c1\"><span class=\"c3\">Practice this process and before you know it you\u2019ll be a pro at finding and modeling genius marketing emails that make big bucks.<\/span><\/p>\n<h2 id=\"h.ea17q88g8wi8\" class=\"c10\"><span class=\"c11\">Want Us to Coach You Like We\u2019re Coaching Kody?<\/span><\/h2>\n<p class=\"c1\">If you want to steal more than just our winning emails, let\u2019s talk.<\/p>\n<p class=\"c4\"><span class=\"c7\"><a href=\"https:\/\/lp.growthtools.com\/predictable-leads?source=BRD-NEWS-DARIUS-TAN-POST\" target=\"_blank\" rel=\"noopener\">Schedule a Strategy Call on our calendar<\/a> and we will do a deep dive analysis into your best opportunities for growth.<\/span><\/p>\n<p class=\"c4\"><span class=\"c2\">On the call, we\u2019ll show you:<\/span><\/p>\n<ul class=\"c0 lst-kix_4tbh6zr0e9kp-0 start\">\n<li class=\"c4 c6 li-bullet-0\"><span class=\"c2\">Growth opportunities you\u2019re currently overlooking in your business<\/span><\/li>\n<li class=\"c4 c6 li-bullet-0\"><span class=\"c2\">The step-by-step process you can use to take advantage of those opportunities<\/span><\/li>\n<li class=\"c4 c6 li-bullet-0\"><span class=\"c2\">What it would look like to have my team individually coach you through the entire process<\/span><\/li>\n<\/ul>\n<p class=\"c4\"><a href=\"https:\/\/lp.growthtools.com\/predictable-leads?source=BRD-NEWS-DARIUS-TAN-POST\" target=\"_blank\" rel=\"noopener\"><span class=\"c7\">Here\u2019s the link to grab your spot while they\u2019re still available.<\/span><\/a><\/p>\n<p class=\"c4\"><span class=\"c2\">Talk soon!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s the secret most self-proclaimed marketing \u201cgurus\u201d don\u2019t want to admit: Behind every genius email email, ad, or sales page&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[],"class_list":["post-8476","post","type-post","status-publish","format-standard","hentry","category-case-study","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8476"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8476\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}