{"id":8485,"date":"2022-04-15T18:00:53","date_gmt":"2022-04-15T18:00:53","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8485"},"modified":"2022-04-15T18:13:34","modified_gmt":"2022-04-15T18:13:34","slug":"taylorr-payne-case-study","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8485","title":{"rendered":"How Taylorr Doubled His High-Ticket Close Rate with Our &#8220;Irresistible&#8221; Offer Framework"},"content":{"rendered":"<p class=\"c3\">\u201cThe offer became so irresistible that selling it\u00a0is just\u2026it\u2019s butter. It\u2019s so easy.\u201d<\/p>\n<p class=\"c3\">What if selling your product actually felt easy instead of painfully awkward?<\/p>\n<p class=\"c3\">Most coaches and course creators think getting there is hard, but it\u2019s actually incredibly simple.<\/p>\n<p class=\"c3\">That\u2019s what our client Taylorr Payne recently realized (he\u2019s the guy quoted above).<\/p>\n<p class=\"c3\"><span class=\"c2\">In the past, he was juggling what he described as a \u201csmorgasbord\u201d of offers.<\/span><\/p>\n<p class=\"c3\">Clients had SO many options that they rarely purchased the one that\u2019s most valuable to Taylorr\u2019s business\u2026<\/p>\n<p class=\"c3\">\u2026until he hired us to coach him.<\/p>\n<p class=\"c3\">We put his business through our Irresistible Offer Framework and his conversion rate doubled.<\/p>\n<p class=\"c3\"><span class=\"c2\">Now, when he sells his high-ticket Accelerator coaching program, it&#8217;s such a no-brainer that clients feel stupid saying no.<\/span><\/p>\n<p class=\"c3\">\u201cThis is why I sold two accelerators today. That\u2019s $10,000, by the way\u201d he said. \u201c I\u2019ve sold 15 of these things since the last time that number got updated.\u00a0<span class=\"c10\">And the biggest reason why is I found out how to talk about us as one offer.<\/span>\u201d<\/p>\n<p class=\"c3\">How you talk about your offer is the single biggest growth opportunity for SO many businesses.<\/p>\n<p class=\"c3\"><span class=\"c2\">With that in mind, I invited Taylorr to come on Shop Talk and share the exact changes he made to SpeakerFlow\u2019s offer, so you can apply the same approach to your own.<\/span><\/p>\n<p class=\"c3\">Listen in on our conversation below, then read the full post for a breakdown of the changes Taylorr made to his offer!<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1JHzx1ajZTU?start=3693\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>[su_box title=&#8221;Want My Team to Find the Perfect Marketing Strategy for Your Business?&#8221; box_color=&#8221;#09DD82&#8243;]<a href=\"https:\/\/lp.growthtools.com\/predictable-leads?source=BRD-NEWS-DARIUS-TAN-POST\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to book a free Strategy Call<\/a>\u2014one of my in-house experts will study your business, hop on a call, and <span class=\"c7\">we will do a deep dive analysis into your best opportunities for growth<\/span>.[\/su_box]<\/p>\n<p class=\"c2\"><a class=\"c15\" href=\"https:\/\/speakerflow.com\/\" target=\"_blank\" rel=\"noopener\">Check out Taylorr\u2019s business, SpeakerFlow, here.<\/a><\/p>\n<h2 id=\"h.69pckvcbqjc2\" class=\"c9\"><span class=\"c5\">Breaking Down Taylorr\u2019s New Irresistible Offer<\/span><\/h2>\n<p class=\"c3\"><span class=\"c2\">Before we dig into Taylorr\u2019s offer, let\u2019s take a closer look at how his business works.<\/span><\/p>\n<p class=\"c3\"><strong><span class=\"c10\">His Company:<\/span><\/strong>\u00a0Taylorr\u2019s company is called\u00a0<span class=\"c6\"><a class=\"c15\" href=\"https:\/\/speakerflow.com\/\" target=\"_blank\" rel=\"noopener\">SpeakerFlow.<\/a><\/span><span class=\"c2\">\u00a0They give speakers, coaches, and consultants systems and coaching that help them take control of their business, stay in their zone of genius, and get out of the weeds.<\/span><\/p>\n<p class=\"c3\"><strong><span class=\"c10\">His Products:<\/span><\/strong><span class=\"c2\">\u00a0He has two primary products. The first is CRM software called SpeakerFlow CRM:<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/Qf_gH9wfJeod06Pe00TJ-OhMz4nfYVGBySXr4o-1LpXVZmPXMmBqAK0cncxPrHjpWy8v0z02jjx4mMYZqQbrywP-WultRriBNxMMe1kBrerBiKSmPBid1xbGWCGXez-Uno7NmocN\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/Qf_gH9wfJeod06Pe00TJ-OhMz4nfYVGBySXr4o-1LpXVZmPXMmBqAK0cncxPrHjpWy8v0z02jjx4mMYZqQbrywP-WultRriBNxMMe1kBrerBiKSmPBid1xbGWCGXez-Uno7NmocN\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">The second product is a coaching program called SpeakerFlow Accelerator:<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/rNMlwSd54n2IeYRiGE-yhKx8PilAaZvT2urpIGjPzLfzvnqKkKK06C2WP82RXbRUBHRKtFllysL2nOZYbpM8R_YoUrU21aZS6Xs2rbtTdHtq4H0h_VAM2zN5wlktQScwbvIR-MQ5\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/rNMlwSd54n2IeYRiGE-yhKx8PilAaZvT2urpIGjPzLfzvnqKkKK06C2WP82RXbRUBHRKtFllysL2nOZYbpM8R_YoUrU21aZS6Xs2rbtTdHtq4H0h_VAM2zN5wlktQScwbvIR-MQ5\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><strong><span class=\"c10\">Problem SpeakerFlow Solves:<\/span><\/strong><\/p>\n<p class=\"c3\"><span class=\"c2\">Both of these products help speakers systemize their businesses so they can grow beyond the plateau they\u2019ve hit.<\/span><\/p>\n<p class=\"c3\"><strong><span class=\"c8\">The Problem:<\/span><\/strong><\/p>\n<p class=\"c3\"><span class=\"c2\">Taylorr knows exactly who his ideal customer is.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">He knows exactly how to solve their problems.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">He\u2019s created multiple great products that get the job done.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">You can build a really nice business just by getting those things right.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">But if you haven\u2019t nailed your offer, you will always be leaving money (and growth) on the table.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Think about it\u2014there are millions of ways to package a CRM and coaching program. You could sell them separately. You could sell them together. You could do one-time feeds. You could do a subscription model. You could do a blend of both.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">And that\u2019s without mentioning the millions of ways you could describe each offer you come up with.<\/span><\/p>\n<p class=\"c3\">Until recently, Taylorr was putting WAY too many offers on the table for his potential customers.<\/p>\n<p class=\"c3\"><span class=\"c2\">\u201cWe had a smorgasbord of different offers you could pay for. It was kind of confusing,\u201d he said. \u201cWe had this software for $39, and we have this one where you can pay us $3,000 one time, and by the way we do coaching.\u201d<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">The first step? Stop offering so many different things.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Taylorr whittled down his \u201csmorgasbord\u201d of offers to just two options:<\/span><\/p>\n<ul class=\"c4 lst-kix_fltyu7tchxvw-0 start\">\n<li class=\"c1 li-bullet-0\"><span class=\"c10\"><strong>Option A<\/strong> &#8211; Just the CRM + full setup ($3,000 one-time fee + $45\/month per user):<\/span><span class=\"c2\">\u00a0Taylorr\u2019s team will fully implement the SpeakerFlow CRM in the client\u2019s business. Everything will be up and running\u2014all the client has to do is put the key in the ignition.<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_6ch6uasoiute-0 start\">\n<li class=\"c1 li-bullet-0\"><span class=\"c10\"><strong>Option B<\/strong> &#8211; CRM + full setup + Accelerator coaching program ($5,000 one-time fee + $1,000\/month):<\/span><span class=\"c2\">\u00a0Everything in Option A with coaching layered on top of the software. SpeakerFlow guides your business strategy on an ongoing basis.<\/span><\/li>\n<\/ul>\n<p class=\"c12\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh6.googleusercontent.com\/c0iRJdSYqEaQyuXA_vPnULwlgDQz3f-V2MDxnoLP9AU0dCh_H-nS69ZVyWNHFfxl0G3mSGddgok2--99gd6qEC8on-y1mYsYz0F3jO67fAUlLjVgVnij3u14Z1zTg_9APli0eVdQ\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/c0iRJdSYqEaQyuXA_vPnULwlgDQz3f-V2MDxnoLP9AU0dCh_H-nS69ZVyWNHFfxl0G3mSGddgok2--99gd6qEC8on-y1mYsYz0F3jO67fAUlLjVgVnij3u14Z1zTg_9APli0eVdQ\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">Simple, right?<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">But it\u2019s not just about simplicity.<\/span><\/p>\n<p class=\"c3\">His conversion rates are also skyrocketing because\u00a0<span class=\"c2\">he frames these options brilliantly when talking to prospects on discovery\/sales calls.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">After he\u2019s gone through the process of uncovering the problems in a prospect\u2019s business and painting a clear picture of the solutions, he lets them know there are two ways to work with SpeakerFlow:<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">\u201cWe can either just implement technology, where we\u2019re order takers and you tell us what you want and we\u2019ll just get it in place,\u201d he said. \u201cOr we can be a strategic partner\u2014help you plan out your business and then build the systems around that and work with you ongoing to make sure they\u2019re polished.\u201d<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">When he talks about their offers, he\u2019s not just comparing software versus coaching. Those words don\u2019t even come up at all!<\/span><\/p>\n<p class=\"c3\">Instead, it\u2019s about\u00a0<span class=\"c7\">implementation versus strategy<\/span><span class=\"c2\">.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">\u201cAnd that value proposition, that difference between just implementation versus strategy, it\u2019s hurtful for people to not go with the Accelerator as the main program,\u201d Taylorr said.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">That\u2019s how you know you have a great offer\u2014when it literally pains people to turn it down.<\/span><\/p>\n<p class=\"c3\">But if you\u00a0<span class=\"c7\">really\u00a0<\/span><span class=\"c2\">want to ratchet things up, you can take it one degree further.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Instead of just making it painful to turn your offer down\u2026make it straight up dumb.<\/span><\/p>\n<p class=\"c3\">How? With a simple guarantee.<\/p>\n<h2 id=\"h.v2r3i3m84ekv\" class=\"c9\">The Surprisingly Simple\u00a0Guarantee That Doubled Taylorr\u2019s Conversion Rate<\/h2>\n<p class=\"c3\">In addition to tweaking his offer, Taylorr also implemented a simple 90-day guarantee that he says has immediately moved the needle on their conversion rates.<\/p>\n<p class=\"c3\"><span class=\"c2\">\u201cIt\u2019s very simple,\u201d he said. \u201cIf in 90 days you don\u2019t feel like you have complete control of your business, meaning that this is not the best path forward to you systemizing and growing, and you don\u2019t see the light at the end of the tunnel, we want to give you every dollar back.\u201d<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">There are only three conditions:<\/span><\/p>\n<ul class=\"c4 lst-kix_13jl03ccnvxr-0 start\">\n<li class=\"c1 li-bullet-0\"><span class=\"c2\">The customer must complete at least half of the tasks SpeakerFlow assigns them.<\/span><\/li>\n<li class=\"c1 li-bullet-0\"><span class=\"c2\">They must reach out if something is wrong.<\/span><\/li>\n<li class=\"c1 li-bullet-0\"><span class=\"c2\">The refund request can\u2019t be the first time they\u2019ve heard from the customer.<\/span><\/li>\n<\/ul>\n<p class=\"c3\"><span class=\"c2\">The results were shocking\u2014even to Taylorr!<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Initially, he worried that a \u201csatisfaction\u201d style guarantee would be too fluffy, but that hasn\u2019t been the case at all.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Instead, it\u2019s allowed him to get past the #1 objection every high-ticket coaching program faces: The price.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">\u201cEveryone [in the past] would always have a budget issue. $5,000 is a lot. And then $1,000 per month. [They] could potentially hire a VA for that amount. They would kind of hem and haw, and it was because of the risk,\u201d he said.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Nothing de-risks an offer like a guarantee. Test one in your business immediately and you\u2019ll be shocked at the difference it makes.<\/span><\/p>\n<h2 id=\"h.ea17q88g8wi8\" class=\"c9\">Tired of Your Low-Converting Offer<span class=\"c5\">? Let\u2019s talk.<\/span><\/h2>\n<p class=\"c3\"><span class=\"c2\">I\u2019d love to walk you through the same process we used with Taylorr to double his offer\u2019s conversion rate.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Book a Strategy Call with my team so we can take a closer look at your business and show you the biggest opportunities with your offer right now. Plus, if it\u2019s a good fit, we\u2019ll show you what it would look like for us to coach you like we coached Taylorr.<\/span><\/p>\n<p class=\"c3\"><a href=\"https:\/\/lp.growthtools.com\/predictable-leads?source=BRD-NEWS-TAYLORR-POST\" target=\"_blank\" rel=\"noopener\"><span class=\"c17 c14\">Grab a spot on our calendar here to get started.<\/span><\/a><\/p>\n<p class=\"c3\"><span class=\"c2\">On the call, we\u2019ll show you:<\/span><\/p>\n<ul class=\"c4 lst-kix_a5xpljcgsxa3-0 start\">\n<li class=\"c1 li-bullet-0\"><span class=\"c2\">Growth opportunities you\u2019re currently overlooking in your business.<\/span><\/li>\n<li class=\"c1 li-bullet-0\"><span class=\"c2\">The step-by-step process you can use to take advantage of those opportunities.<\/span><\/li>\n<li class=\"c1 li-bullet-0\"><span class=\"c2\">What it would look like to have my team individually coach you through the entire process.<\/span><\/li>\n<\/ul>\n<p class=\"c3\"><a href=\"https:\/\/lp.growthtools.com\/predictable-leads?source=BRD-NEWS-TAYLORR-POST\" target=\"_blank\" rel=\"noopener\"><span class=\"c14\">Here\u2019s the link to grab your spot.<\/span><\/a><\/p>\n<p class=\"c4\"><span class=\"c2\">Talk soon!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe offer became so irresistible that selling it\u00a0is just\u2026it\u2019s butter. It\u2019s so easy.\u201d What if selling your product actually felt&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[],"class_list":["post-8485","post","type-post","status-publish","format-standard","hentry","category-case-study","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8485"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8485\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}