{"id":8487,"date":"2022-04-15T18:14:34","date_gmt":"2022-04-15T18:14:34","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8487"},"modified":"2022-04-15T18:23:29","modified_gmt":"2022-04-15T18:23:29","slug":"andrea-lowell-case-study","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8487","title":{"rendered":"How Andrea Said Goodbye to Facebook Ads and Sold Out Her $4k Coaching Program"},"content":{"rendered":"<p class=\"c2\">Ever had an\u00a0\u201coh crap\u201d<span class=\"c0\">\u00a0moment in your business?<\/span><\/p>\n<p class=\"c2\">That\u2019s what happened when Facebook shut down Andrea Lowell\u2019s ads account without warning. Or explanation.<\/p>\n<p class=\"c2\">(They can do this at any time, by the way. In the last few years, the Facebook mafia has \u201cdisappeared\u201d ad accounts at an alarming rate.)<\/p>\n<p class=\"c2\">Suddenly,\u00a0her most valuable channel for new coaching clients was stolen from her.<\/p>\n<p class=\"c2\">She needed a new strategy for attracting her people\u2014fast.<\/p>\n<p class=\"c2\">That\u2019s where we came in.<\/p>\n<p class=\"c2\">Instead of paying Facebook to put Andrea in front of her best-fit customers, we came up with a plan that allowed her to get in front of them for free with a lead-gen channel she actually OWNS.<\/p>\n<p class=\"c2\"><span class=\"c0\">How? By simply borrowing other people\u2019s audiences.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">The results were wild. Within a few months, she had to stop accepting new clients. She\u2019d managed to get:<\/span><\/p>\n<ul class=\"c6 lst-kix_knblv8vcym88-0 start\">\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">10 new clients<\/span><\/li>\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">$4,500 each for an 8-week program<\/span><\/li>\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">For a total of $45,000<\/span><\/li>\n<\/ul>\n<p class=\"c2\"><span class=\"c0\">So\u2026want to see exactly what I mean by \u201cborrowing other people\u2019s audiences\u201d?<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">Then you need to check out my interview with Andrea.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">We broke down every step she took so you can see how to use this simple (yet powerful) client generation strategy in your business.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">Let\u2019s dive in:<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/saD93kYlPqU?start=4888\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>[su_box title=&#8221;Want My Team to Find the Perfect Marketing Strategy for Your Business?&#8221; box_color=&#8221;#09DD82&#8243;]<a href=\"https:\/\/lp.growthtools.com\/predictable-leads?source=BRD-NEWS-ANDREA-LOWELL-POST\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to book a free Strategy Call<\/a>\u2014one of my in-house experts will study your business, hop on a call, and <span class=\"c7\">we will do a deep dive analysis into your best opportunities for growth<\/span>.[\/su_box]<\/p>\n<p class=\"c2\"><a class=\"c10\" href=\"http:\/\/andrealowell.com\/\" target=\"_blank\" rel=\"noopener\">Check out Andrea\u2019s business here.<\/a><\/p>\n<h2 id=\"h.69pckvcbqjc2\" class=\"c5\"><span class=\"c9\">How Andrea Sold Out Her Coaching Program Without Using Ads or Launch Strategies<\/span><\/h2>\n<p class=\"c2\"><span class=\"c0\">Before we dig into Andrea\u2019s campaign, let\u2019s understand how her business actually works.<\/span><\/p>\n<p class=\"c2\"><strong><span class=\"c7\">Her Company:<\/span><\/strong><span class=\"c0\">\u00a0Andrea sells life coaching via <a href=\"http:\/\/andrealowell.com\/\" target=\"_blank\" rel=\"noopener\">AndreaLowell.com.<\/a><\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/pZcJBPLcceuLBTIiPKeEiBS89fONWLNe-hECjhEci8M6Q8OgLyKZ1372IlZ9tzvejnnLghV5-pYPsr2WipHgKAxzRT4weWXHosQaPPPZEGaddBnqIn282-sYzKxvNApLAtezL0Ig\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/pZcJBPLcceuLBTIiPKeEiBS89fONWLNe-hECjhEci8M6Q8OgLyKZ1372IlZ9tzvejnnLghV5-pYPsr2WipHgKAxzRT4weWXHosQaPPPZEGaddBnqIn282-sYzKxvNApLAtezL0Ig\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c2\"><strong><span class=\"c7\">Her Products:<\/span><\/strong><span class=\"c0\">\u00a0She sells a coaching program and course called The I Am Everything Project that features a combination of individual and group coaching.<\/span><\/p>\n<p class=\"c2\"><span class=\"c7\"><strong>Pricing:<\/strong>\u00a0<\/span><span class=\"c0\">$4,447 for 8 weeks of individual coaching + course material, along with ongoing access to group calls.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">To sell out a coaching program like this, most people would try one of two things:<\/span><\/p>\n<ul class=\"c6 lst-kix_w1i9zbfheto-0 start\">\n<li class=\"c2 c3 li-bullet-0\"><strong><span class=\"c7\">Option A:<\/span><\/strong><span class=\"c0\"><strong>\u00a0<\/strong>Work for months on a big product launch with tons of emails, bonuses, scarcity\u2026the whole nine yards.<\/span><\/li>\n<\/ul>\n<ul class=\"c6 lst-kix_w1i9zbfheto-0\">\n<li class=\"c2 c3 li-bullet-0\"><strong><span class=\"c7\">Option B:<\/span><\/strong><span class=\"c0\">\u00a0Make a paid ads funnel on Facebook\/Instagram\/YouTube and pray you can get it ROI positive before your cash runs out.<\/span><\/li>\n<\/ul>\n<p class=\"c2\">Andrea went the Option B route\u2026until the\u00a0Facebook and Instagram mafia\u00a0<span class=\"c0\">cut her ads off.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">This was AFTER she had spent tens of thousands of dollars buying ads from them.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">Yup, that\u2019s the danger of building your business on someone else\u2019s platform.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">You are at their mercy at all times.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">All it takes is one algorithm change, one minor rules violation, or one random decision to ban you and you\u2019re screwed.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">So what did Andrea do?<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">\u201cWhen I saw the way that you do things with partnerships, it really appealed to me because I was so sick and tired of being frustrated with Facebook stopping my abilities to make ads and not really giving me a reason,\u201d she said.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">We coached Andrea through setting up a partnership marketing system that allowed her to get in front of other people\u2019s audiences\u2014without paying a dime.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">She did it with two simple partnership types:<\/span><\/p>\n<ol class=\"c6 lst-kix_qqz4mlydfmoq-0 start\" start=\"1\">\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">Podcast interviews<\/span><\/li>\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">Instagram Lives<\/span><\/li>\n<\/ol>\n<p class=\"c2\"><span class=\"c0\">From six podcast \/ Instagram Live interviews alone, she was able to bring in:<\/span><\/p>\n<ul class=\"c6 lst-kix_hw73xsfwebyi-0 start\">\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">10 new clients<\/span><\/li>\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">At $4,500 each<\/span><\/li>\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">For a total of $45k in sales<\/span><\/li>\n<\/ul>\n<p class=\"c2\"><span class=\"c0\">BOOM!<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">Let\u2019s take a closer look at how she did it.<\/span><\/p>\n<h2 id=\"h.azcu5xc5ltvq\" class=\"c5\"><span class=\"c9\">How Andrea Gets High-Paying Clients from Podcasts and Instagram Live Interviews<\/span><\/h2>\n<p class=\"c2\"><span class=\"c0\">First, Andrea had to identify podcasts and Instagram personalities who would actually want to interview her.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">We helped her create a list of 50 potential partners and she started reaching out to the ones she\u2019d previously interacted with on social media (even in small ways).<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">Sometimes, the only connection she had was liking the partner\u2019s Instagram post. But that\u2019s often all it takes to get your foot in the door.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">She quickly piled up interviews on podcasts like Root Awakening, Vegan Life Coach, Matrix Assassins, and more.<\/span><\/p>\n<p class=\"c2\"><strong><span class=\"c7\">Sidenote:<\/span><\/strong>\u00a0If you want to know how she pitched these partners, check out the method\u00a0<span class=\"c12\"><a class=\"c10\" href=\"https:\/\/blog.growthtools.com\/blog\/partnership-marketing\/\" target=\"_blank\" rel=\"noopener\">I shared in this post.<\/a><\/span><span class=\"c0\">\u00a0Andrea said she followed it to a T.<\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/SFL6emuwRyfVVWICigTZo9b2ZQbDfVX8Gp1GAPUFQMPP4n_c6nUIDspB1h3rUsZ8pdDIW0hUnLt_87PuJY14Af4-jJX4ndJlYbS8W6Ms6AH2lB4mi9KQOdmHZ1sIQgxPsgUF1HgF\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/SFL6emuwRyfVVWICigTZo9b2ZQbDfVX8Gp1GAPUFQMPP4n_c6nUIDspB1h3rUsZ8pdDIW0hUnLt_87PuJY14Af4-jJX4ndJlYbS8W6Ms6AH2lB4mi9KQOdmHZ1sIQgxPsgUF1HgF\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c2\"><span class=\"c0\">Here\u2019s the best part\u2026<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">Instead of going on these shows and trying to force in ways to talk about her product and \u201csell\u201d the audience\u2026she simply focused on teaching them.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">\u201cMy intention on these is truly to teach their audience,\u201d she said. \u201cPeople are so sick of all the pitches, pitches, pitches. If I can just be authentically in my purpose, which is helping people get to the next level of their lives, they\u2019re going to be attracted to me.\u201d<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">Obviously, this is the approach most coaches and course creators would love to take\u2014no selling, just teaching! But does it actually work?<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">For Andrea, yes\u2026as long as she does two very important things:<\/span><\/p>\n<ol class=\"c6 lst-kix_k9vgxgcebfl1-0 start\" start=\"1\">\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">Direct listeners to a specific lead magnet at the end of the interview.<\/span><\/li>\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">Make sure the partner includes links to her lead magnet in the show notes.<\/span><\/li>\n<\/ol>\n<p class=\"c2\"><span class=\"c0\">Andrea\u2019s #1 priority is getting leads in the door who are already interested in buying from her.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">So instead of offering a lead magnet that leads to a long followup sequence, she typically offers a free Self-Discovery Call.<\/span><\/p>\n<p class=\"c2\">When listeners click the link in the show notes, it leads them to\u00a0<span class=\"c12\"><a class=\"c10\" href=\"https:\/\/www.theiameverythingproject.andrealowell.com\/schedule-appt1600198112131\" target=\"_blank\" rel=\"noopener\">a page<\/a><\/span><span class=\"c0\">\u00a0that makes it easy for them to book a call:<\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh6.googleusercontent.com\/DFUG0P1QCqw7JkFtNySgrTpsp9uC7w7pLH2ItxmDi2M2Z828Jj4jymOPw9wbguQ3NqrsymZR7lb46INqfQhfIpPsnEQZorPmIGsvrMM5PT_EMYONPep0IDvO5AosD7qaOl9BwLL0\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/DFUG0P1QCqw7JkFtNySgrTpsp9uC7w7pLH2ItxmDi2M2Z828Jj4jymOPw9wbguQ3NqrsymZR7lb46INqfQhfIpPsnEQZorPmIGsvrMM5PT_EMYONPep0IDvO5AosD7qaOl9BwLL0\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c2\"><span class=\"c0\">The page is loaded with social proof underneath the scheduler so people know she is legit:<\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh4.googleusercontent.com\/KmutuVfwOowb9rj_aIhBJl8VhOk0Y05Vbxf7SvhcAIjtb0Vrxw7kVhmYhzQ1OYRRiSptQ4y_kp18TdC-lboET8PbFABd9HZWbIfPD9GuZ_oENAtIUA43nArhFDPQVxw7gyqYdIHU\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/KmutuVfwOowb9rj_aIhBJl8VhOk0Y05Vbxf7SvhcAIjtb0Vrxw7kVhmYhzQ1OYRRiSptQ4y_kp18TdC-lboET8PbFABd9HZWbIfPD9GuZ_oENAtIUA43nArhFDPQVxw7gyqYdIHU\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c2\"><strong><span class=\"c7\">Pro Tip:<\/span><\/strong><span class=\"c0\"><strong>\u00a0<\/strong>Listen to those three podcast interviews I mentioned earlier so you can hear exactly how Andrea gets listeners to take action and book a call:<\/span><\/p>\n<ul class=\"c6 lst-kix_o9nn0lgk9t03-0 start\">\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c12\"><a class=\"c10\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/ep-77-karma-self-mastery-with-andrea-lowell\/id1506943465?i=1000536846116\" target=\"_blank\" rel=\"noopener\">The Vegan Life Coach Podcast Episode<\/a><\/span><\/li>\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c12\"><a class=\"c10\" href=\"https:\/\/pod.link\/rootawakening\/episode\/8727c4a36e5e4e43f73947242bc7551f\" target=\"_blank\" rel=\"noopener\">Root Awakening: A Health Podcast Episode<\/a><\/span><\/li>\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c12\"><a class=\"c10\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/manifesting-the-divine-feminine-with-andrea-lowell\/id1559401905?i=1000537791664\" target=\"_blank\" rel=\"noopener\">Matrix Assassins Podcast Episode<\/a><\/span><\/li>\n<\/ul>\n<p class=\"c2\"><span class=\"c0\">This is a seriously simple (yet powerful) strategy that my team can personally help you implement.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">As Andrea put it:<\/span><\/p>\n<p class=\"c2\">\u201cI could not have done this without Growth University at all\u2026I don\u2019t have to worry about paying for ads, or ads failing, and doing all that horrific Facebook stuff, so I\u2019m so grateful.\u201d<\/p>\n<h2 id=\"h.ea17q88g8wi8\" class=\"c5\"><span class=\"c9\">Want Me to Create a Marketing Plan for Your Business?<\/span><\/h2>\n<p class=\"c2\"><span class=\"c0\">Take the exact same first step Andrea did.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">Book a Strategy Call with my team and we\u2019ll map out the exact steps you can take to sell out YOUR coaching program, too.<\/span><\/p>\n<p class=\"c2\"><a href=\"https:\/\/lp.growthtools.com\/predictable-leads?source=BRD-NEWS-ANDREA-LOWELL-POST\" target=\"_blank\" rel=\"noopener\"><span class=\"c4\">Grab a spot on our calendar here to get started.<\/span><\/a><\/p>\n<p class=\"c2\"><span class=\"c0\">On the call, we\u2019ll show you:<\/span><\/p>\n<ul class=\"c6 lst-kix_tvxn4muzwtwn-0 start\">\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">Growth opportunities you\u2019re currently overlooking in your business.<\/span><\/li>\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">The step-by-step process you can use to take advantage of those opportunities.<\/span><\/li>\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">What it would look like to have my team individually coach you through the entire process.<\/span><\/li>\n<\/ul>\n<p class=\"c2\"><a href=\"https:\/\/lp.growthtools.com\/predictable-leads?source=BRD-NEWS-ANDREA-LOWELL-POST\" target=\"_blank\" rel=\"noopener\"><span class=\"c15\">Here\u2019s the link to grab your spot.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever had an\u00a0\u201coh crap\u201d\u00a0moment in your business? That\u2019s what happened when Facebook shut down Andrea Lowell\u2019s ads account without warning&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[],"class_list":["post-8487","post","type-post","status-publish","format-standard","hentry","category-case-study","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8487"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8487\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}