{"id":8497,"date":"2022-12-31T22:08:39","date_gmt":"2022-12-31T22:08:39","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8497"},"modified":"2022-12-31T22:08:39","modified_gmt":"2022-12-31T22:08:39","slug":"guest-interview-email-tim-noetzel","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8497","title":{"rendered":"Swipe Breakdown: The Simple Email That Got Tim In Front Of 414k Engaged Youtube Subs"},"content":{"rendered":"<p><span style=\"color: #000000;\">In this post, you\u2019re going to see the full breakdown of the email Tim Noetzel sent that got him featured on a Youtube channel with 414k subs.<\/span><\/p>\n<p><span style=\"color: #000000;\">Tim\u2019s partnership led to over $17k in coaching sales and 1,000 new email subscribers. <a href=\"https:\/\/blog.growthtools.com\/blog\/tim-noetzel-guest-interview-case-study\/\" target=\"_blank\" rel=\"noopener\">You can read the full in depth breakdown of what happened here.<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">But today we\u2019re taking a magnifying glass to the simple email Tim sent the got his foot in the door. <\/span><\/p>\n<p><span style=\"color: #000000;\">This is the #1 strategy we help our clients execute.<\/span><\/p>\n<p><span style=\"color: #000000;\">We call it \u201cPartnership Marketing\u201d which is when you provide something valuable to a company, and they promote you to their audience in return. It\u2019s that simple (<a href=\"https:\/\/blog.growthtools.com\/blog\/partnership-marketing\/\" target=\"_blank\" rel=\"noopener\">you can read our full guide to partnership marketing here<\/a>).<\/span><\/p>\n<p><span style=\"color: #000000;\">The hard part is standing out in the inbox (especially when reaching out to big content creators) since everyone gets flooded with email.<\/span><\/p>\n<p><span style=\"color: #000000;\">That\u2019s why we teach all our clients to write their pitches using the Anchor, Win, Ask formula (AWA).<\/span><\/p>\n<p><span style=\"color: #000000;\">Here\u2019s a quick summary of each of these 3 key ingredients for a great pitch:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>A relational anchor:<\/strong> This explains your connection to the partner so they can see you\u2019re not a random weirdo (even if the connection is just that you\u2019re a fan of their work).<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>A win for the partner:<\/strong> This explains why the partnership will benefit them.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>A clear ask:<\/strong> Your partner should be able to respond with a simple \u201cYes, I\u2019m interested,\u201d or \u201cNo thanks.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Nailing each of the 3 keys to a great pitch is what got Tim landed on Forrest Knight\u2019s Youtube channel with over 414k subs.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8496 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/live-interview-tim-noetzel-partnership.png\" alt=\"\" width=\"771\" height=\"491\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/live-interview-tim-noetzel-partnership.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/live-interview-tim-noetzel-partnership-300x191.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/live-interview-tim-noetzel-partnership-1024x653.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/live-interview-tim-noetzel-partnership-768x490.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/live-interview-tim-noetzel-partnership-1536x979.png 1536w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8496 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/live-interview-tim-noetzel-partnership.png\" alt=\"\" width=\"771\" height=\"491\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/live-interview-tim-noetzel-partnership.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/live-interview-tim-noetzel-partnership-300x191.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/live-interview-tim-noetzel-partnership-1024x653.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/live-interview-tim-noetzel-partnership-768x490.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/live-interview-tim-noetzel-partnership-1536x979.png 1536w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/noscript><\/span><\/p>\n<p><span style=\"color: #000000;\">So now that you know what partnerships are and what a great pitch should contain, let\u2019s break down Tim\u2019s cold email.<\/span><\/p>\n<h2><span style=\"color: #000000;\">The Relational Anchor<\/span><\/h2>\n<p><span style=\"color: #000000;\">Highlighted in the image below is the anchor of the email. Check it out.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8501 \" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-70-e1672524361434.png\" alt=\"\" width=\"547\" height=\"402\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-70-e1672524361434.png 874w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-70-e1672524361434-300x220.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-70-e1672524361434-768x564.png 768w\" sizes=\"auto, (max-width: 547px) 100vw, 547px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8501 \" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-70-e1672524361434.png\" alt=\"\" width=\"547\" height=\"402\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-70-e1672524361434.png 874w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-70-e1672524361434-300x220.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-70-e1672524361434-768x564.png 768w\" sizes=\"auto, (max-width: 547px) 100vw, 547px\" \/><\/noscript><\/span><\/p>\n<p><span style=\"color: #000000;\">Notice how in the first five words of the email by mentioning his list, Tim has already proven that he is not just some rando from the internet and also that he has potential value to add.<\/span><\/p>\n<p><span style=\"color: #000000;\">We encourage all our clients to include a screenshot in their pitch emails since it shows you physically typed in and looked at the partner\u2019s content (vs. just scraping contact info and blasting templated emails).<\/span><\/p>\n<p><span style=\"color: #000000;\">The only improvement for Tim\u2019s anchor is on this last line:<\/span><\/p>\n<blockquote><p>You\u2019ve got a great reputation, and after watching several of your videos, you definitely deserve it!<\/p><\/blockquote>\n<p><span style=\"color: #000000;\">It\u2019s a bit generic and anyone could have written it. A better version would reference a specific piece of content and one takeaway from it vs. the more general line above.<\/span><\/p>\n<p><span style=\"color: #000000;\">Overall, Tim\u2019s anchor gets an A!<\/span><\/p>\n<h2>The Win For The Partner<\/h2>\n<p>Highlighted below is the win section of Tim\u2019s pitch. Give it a quick read.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8500 \" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-69-e1672524456356.png\" alt=\"\" width=\"603\" height=\"174\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-69-e1672524456356.png 2393w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-69-e1672524456356-300x87.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-69-e1672524456356-1024x296.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-69-e1672524456356-768x222.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-69-e1672524456356-1536x444.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-69-e1672524456356-2048x591.png 2048w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8500 \" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-69-e1672524456356.png\" alt=\"\" width=\"603\" height=\"174\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-69-e1672524456356.png 2393w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-69-e1672524456356-300x87.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-69-e1672524456356-1024x296.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-69-e1672524456356-768x222.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-69-e1672524456356-1536x444.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2022\/12\/Untitled-design-69-e1672524456356-2048x591.png 2048w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><\/noscript><\/p>\n<p>The goal of the win is to demonstrate that:<\/p>\n<ol>\n<li>You recognize a specific problem\/challenge their audience has, and&#8230;<\/li>\n<li>You have the expertise to help them solve that problem\/challenge<\/li>\n<\/ol>\n<p>Here Tim omits pinning down a specific problem he can solve for Forrest\u2019s audience which makes Tim\u2019s value a little less clear. You also want to stick to one specific partnership type rather than offering up a variety of options. Your pitch should be easy to say yes to!<\/p>\n<p>Of course, Tim\u2019s email still worked with Forrest and it\u2019s probably because Tim included information in the anchor about his list and that he coaches developers to get freelance gigs.<\/p>\n<h2>The Clear Ask<\/h2>\n<p>The ask is just one sentence at the end of the email makes a clear ask that\u2019s easy to say yes or no to.<\/p>\n<p>In Tim&#8217;s case he wrapped the email with, &#8220;Are you interested?&#8221;<\/p>\n<p>Since Tim didn\u2019t specify what type or partnership he was interested in, the ask is a little vague.<\/p>\n<p>A slightly revised ask could read, \u201cAre you interested in interviewing me on your channel about how developers can get more freelance gigs?\u201d<\/p>\n<p>Making a clear ask upfront can clear up a ton of confusion when it comes time to execute the partnership and it gives you a better chance of actually getting featured where and how you want.<\/p>\n<h2>Check Out Tim&#8217;s Case Study For The Full Story<\/h2>\n<p>Getting your foot in the door is just the first step to any successful partnership.<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/blog\/tim-noetzel-guest-interview-case-study\/\" target=\"_blank\" rel=\"noopener\">Check out my full interview with Tim and the detailed review of his partnership with Forrest here<\/a>, and how he turned this one guest interview into 1,000 email subscribers and over $17,000 in sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post, you\u2019re going to see the full breakdown of the email Tim Noetzel sent that got him featured&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[],"class_list":["post-8497","post","type-post","status-publish","format-standard","hentry","category-case-study","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8497"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8497\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}