{"id":8502,"date":"2023-02-05T13:41:33","date_gmt":"2023-02-05T13:41:33","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8502"},"modified":"2023-02-05T13:41:33","modified_gmt":"2023-02-05T13:41:33","slug":"30k-course-sales-bfcm-campaign","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8502","title":{"rendered":"This Simple BFCM Campaign Generated $32,004 in Online Course Sales"},"content":{"rendered":"

Recently, we helped our client Tera Wages plan and execute a Black Friday \/ Cyber Monday campaign that brought in $32,004 in online course sales.<\/p>\n

This was a 10x improvement on the BFCM campaign the exact same business ran the previous year.<\/p>\n

Kiiiiiind of a big difference, right?<\/p>\n

That\u2019s why I had to hop on Zoom with Tera to dig into the exact changes that allowed her to blow last year\u2019s BFCM campaign out of the water (as she described it).<\/p>\n

As a bonus, she also filled me in on some recent homepage tweaks that 5x\u2019d the number of new leads they\u2019re getting every day.<\/p>\n

Check out the recording below to see how Tera did it (plus a full breakdown w\/ screenshots and more underneath the video)!<\/p>\n

[su_youtube url=”https:\/\/www.youtube.com\/watch?v=1ctLXmhdQo0″ title=”This Simple BFCM Campaign Generated $32,004 in Online Course Sales”]<\/p>\n

[su_box title=”Want My Team to Find the Perfect Marketing Strategy for Your Business?” box_color=”#09DD82″]Click here to book a free Strategy Call<\/a>\u2014one of my in-house experts will study your business, hop on a call, and we will do a deep dive analysis into your best opportunities for growth<\/span>.[\/su_box]<\/p>\n

Check out Tera\u2019s company, Connection Codes, here.<\/a><\/p>\n

Breaking Down Tera\u2019s Black Friday \/ Cyber Monday Campaign<\/h2>\n

First, let\u2019s take a closer look at Connection Codes so we can understand why this strategy worked so well for them.<\/p>\n

The Business:<\/strong> Connection Codes is an online program built by a marriage and family therapist to help couples overcome conflict and connect better with each other.<\/p>\n

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Their Products:<\/strong> Connection Codes\u2019 primary products are a book and a handful of online courses \/ masterclasses that help couples improve their marriage, sexual relationship, and parenting.<\/p>\n

Course prices range from $297 – $647.<\/p>\n

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Their Best Fit Customers:<\/strong> The best fit Connection Codes customer is typically people who are midway into their marriage (12-20 years), have young kids at home, and are starting to feel more friction in their relationship.<\/p>\n

Connection Codes\u2019 Previous Black Friday \/ Cyber Monday Campaign:<\/strong><\/h2>\n

In 2021, Connection Codes went big for BFCM.<\/p>\n

The campaign lasted around 10 days and featured a different offer every single day. Lots of planning. Lots of moving parts.<\/p>\n

The results?<\/p>\n

A few thousand dollars in sales (around one per day during the campaign).<\/p>\n

Tera thought they could do better this year\u2014so she took things in a completely different direction.<\/p>\n

Instead of a long 10-day campaign window, she cut it in half to 5 days.<\/p>\n

Instead of a different offer every day, she came up with just 2:<\/p>\n