{"id":8509,"date":"2023-02-05T13:41:59","date_gmt":"2023-02-05T13:41:59","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8509"},"modified":"2023-02-05T13:41:59","modified_gmt":"2023-02-05T13:41:59","slug":"homepage-tweak-for-more-leads","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8509","title":{"rendered":"Swipe Breakdown: The Simple Homepage Tweak That Increased New Leads by 500%"},"content":{"rendered":"

Most homepages are a handful of tweaks away from generating a dramatically higher number of email subscribers.<\/p>\n

For example, Tera Wages recently 5x\u2019d the number of new leads her homepage drives on a daily basis\u2014all by applying a few simple changes anyone can duplicate.<\/p>\n

In this post, I\u2019m going to walk you through exactly what Tera did so you can apply the same framework to your own homepage.<\/p>\n

Let\u2019s dive in.<\/p>\n

The #1 Goal of Your Homepage<\/p>\n

First things first\u2014unless you are an ecommerce company, the #1 goal of your homepage should be to generate new email subscribers (AKA leads).<\/p>\n

If you sell consulting, coaching, or online courses, your homepage visitors are almost never going to be ready to purchase whatever you sell immediately.<\/p>\n

And if you sell your product or service over the phone, they\u2019re rarely going to want to book a call with you immediately.<\/p>\n

Don\u2019t jump straight to the highest-friction action you could possibly ask them to take.<\/p>\n

Instead, keep it simple. Focus on solving ONE common problem for your best-fit customers. And present that solution in the form of a free resource they can receive in exchange for their email address (AKA a lead magnet).<\/p>\n

Making this free resource the key focus of your homepage<\/p>\n

Before and After: How Tera Took This Homepage from 6 to 30 New Leads Per Day<\/p>\n

Let\u2019s start with the original version.<\/p>\n

This was the previous above-the-fold section for Connection Codes<\/a>, an online course business built by a marriage and family therapist:<\/p>\n

 <\/p>\n

\"\"

(There\u2019s a photo missing in that rectangular space on the right\u2026but you get the picture.)<\/p>\n

Remember what I said earlier? This is exactly what you should NOT do if you are an online course creator\u2014lead with a CTA for your course.<\/p>\n

Again, 99.9% of homepage visitors aren\u2019t ready to buy from you yet. So instead of letting them bounce, capture their email address.<\/p>\n

That way, you can warm them up with content and easily convert them when they\u2019re ready to buy.<\/p>\n

So\u2026what\u2019s the best way to get more email signups? Structure your above-the-fold section like the new version Tera made:<\/p>\n

\"\"

It\u2019s easy to see why the page is now generating 5x as many email subscribers every day.<\/p>\n

It only needed 3 ingredients:<\/p>\n

    \n
  1. A clear, simple headline that focuses on a common problem.<\/li>\n
  2. A free resource that solves the problem.<\/li>\n
  3. An email opt-in form.<\/li>\n<\/ol>\n

    You\u2019ll also notice that Tera collapsed all those distracting navigation bar links into one \u201cSite Menu\u201d button. Smart move! You want to minimize competition for your visitors\u2019 attention.<\/p>\n

    Ready to apply Tera\u2019s approach to your own site? Keep reading.<\/p>\n

    How to Create the Perfect Lead Magnet for Your Homepage<\/p>\n

    The perfect lead magnet for your homepage is the one you can create quickly.<\/p>\n

    Seriously.<\/p>\n

    Don\u2019t spend weeks creating the world\u2019s greatest PDF from scratch.<\/p>\n

    Instead, think about helpful content you\u2019ve already created.<\/p>\n

    What are your most popular blog posts?<\/p>\n

    Which emails to your list have gotten the most opens and clicks?<\/p>\n

    Make a list of them all. Then identify the one that helps solve the most common problem your audience faces.<\/p>\n

    For example, let\u2019s say you\u2019re a dog trainer.<\/p>\n

    If one of your most popular blog posts is \u201c5 Commands Every Puppy Should Learn First,\u201d you can easily condense it into a downloadable PDF and offer it as a free guide.<\/p>\n

    To create your headline, simply tie in a painful problem the guide solves.<\/p>\n

    In this case, we can borrow Tera\u2019s headline structure to quickly create several ideas:<\/p>\n

    Ready to stop cleaning up messes and have an obedient dog?
    \nReady to stop losing sleep to a disobedient dog?
    \nReady to stop begging your puppy to obey?<\/p>\n

    Then, simply present your free guide as the solution.<\/p>\n

    It\u2019s really that simple.<\/p>\n

    Check Out Tera\u2019s Case Study for the Full Story<\/a><\/p>\n

    I recently sat down with Tera to get the full scoop on her homepage optimization. Plus, she also filled me in on the Black Friday \/ Cyber Monday campaign that 10x\u2019d her previous year\u2019s course sales.<\/p>\n

    Click here to check it out now!<\/a><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

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