{"id":8511,"date":"2023-02-12T13:18:57","date_gmt":"2023-02-12T13:18:57","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8511"},"modified":"2023-02-12T13:24:31","modified_gmt":"2023-02-12T13:24:31","slug":"swipe-breakdown-get-booked-on-any-podcast-with-this-cold-email","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8511","title":{"rendered":"Swipe Breakdown: Get Booked On Any Podcast With This Cold Email"},"content":{"rendered":"

When Susanna L\u00f6nnrot told me her pitch email was converting at 100% I had to stop the conversation.<\/p>\n

100%?!<\/p>\n

As in\u2026every person you\u2019ve sent this pitch email to has said \u201cyes\u201d?<\/p>\n

Yup. I hadn\u2019t heard her wrong.<\/p>\n

This was the email template she had used to get multiple businesses to promote her webinar to their entire email lists\u2026<\/p>\n

\u2026resulting in 400+ new email subscribers and a handful of new customers for Susanna.<\/p>\n

All because she sent the right email.<\/p>\n

It\u2019s a strategy she\u2019s continued to use month after month to grow her list and customer base. And she\u2019s yet to get a \u201cno.\u201d<\/p>\n

In this post, I\u2019m going to break down Susanna\u2019s pitch email (and give you a copy-and-paste template) so you can use it to get free promotion from influential people and businesses in your niche.<\/p>\n

This is a GREAT tool to add to your swipe file\u2014so read on, and get ready to save yourself a copy.<\/p>\n

Note: Susanna\u2019s emails have been translated from Finnish, so we made a couple adjustments here and there.<\/p>\n

Breaking Down Susanna\u2019s Pitch Email<\/h2>\n

First of all, it\u2019s important to know who Susanna was pitching and why this person would be interested in promoting her content in the first place.<\/p>\n

Who Susanna Pitched: Anniina Hurme of Lauha Living. She teaches women entrepreneurs how to improve their social media marketing.<\/p>\n

\"\"

Why Anniina Was a Good Match: Susanna serves the exact same customer base as Anniina, but in a different way.<\/p>\n

While Anniina teaches them more broadly about all aspects of social media marketing, Susanna and her business partner Viivi teach them specifically how to take better photos for social media.<\/p>\n

So it\u2019s natural to assume that Anniina\u2019s audience would also be interested in Susanna\u2019s content.<\/p>\n

Let\u2019s dive into the pitch email.<\/p>\n

Part 1: The Relational Anchor<\/h2>\n

Every great pitch email starts with something simple \u2014 telling the person how you know them.<\/p>\n

\u201cAwesome, Bryan. What if I don\u2019t know the person I\u2019m pitching at all?\u201d<\/p>\n

Easy \u2014 show them you\u2019re a fan of their work. Just like Susanna did in the opening of her email to Anni:<\/p>\n

\"\"

Notice how this isn\u2019t just generic praise. It\u2019s detailed enough that Anni was able to tell that Susanna genuinely enjoys her work.<\/p>\n

Best of all, she included a specific post (with a screenshot!) to show that she really does follow Anni\u2019s content closely.<\/p>\n

By proving you have genuine interest in a person\u2019s content, you immediately separate yourself from the dozens of random emails from Internet weirdos they\u2019re getting every day.<\/p>\n

The Relational Anchor says it loud and says it proud: I\u2019m not a weirdo.<\/p>\n

Part 2: The Win for the Partner<\/h2>\n

This part of the email brings up the idea of collaborating and explains why it would be a win for the partner:<\/p>\n

\"\"

Notice how that fourth paragraph specifically spells out why this will be a win for Anniina\u2019s business \u2014 she gets free, valuable content tailored specifically to her audience.<\/p>\n

Believe it or not, this is a BIG win for people who are regularly trying to send content to their audience. It\u2019s tough to constantly make it all yourself from scratch.<\/p>\n

Collaborating with someone else is a content creation shortcut, and their audience will still love them for it.<\/p>\n

Part 3: The Clear Ask<\/h2>\n

This part of the email couldn\u2019t be simpler. It\u2019s literally one sentence:<\/p>\n

\"\"

So simple, but so important.<\/p>\n

Don\u2019t try to get all the way to \u201cyes\u201d in your first email.<\/p>\n

Your only goal is to keep the conversation going.<\/p>\n

And the simplest way to do that is with one clear question: are you interested?<\/p>\n

Susanna made it easy for Anniina to respond, and that\u2019s a big part of the reason her email template has been so successful.<\/p>\n

Get Susanna\u2019s Pitch Template + Check Out Her Case Study for the Full Story<\/h2>\n

Susanna turned her pitch email into a simple template that allows her to easily swap in a new potential partner\u2019s details and hit \u201csend.\u201d<\/p>\n

Click here to snag a copy for yourself.<\/a><\/p>\n

With this template, you can start implementing our Partnership Marketing playbook<\/a> and get influencers in your niche to promote your business to their audience for free.<\/p>\n

Plus, if you want to see what Susanna did after getting a \u201cyes\u201d in response to her email, check out her full case study here.<\/a><\/p>\n

It shows the step-by-step process she used to get free promotion of her webinar and 400+ new email subscribers in the process.<\/p>\n

Watch, learn, and then do the same for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

When Susanna L\u00f6nnrot told me her pitch email was converting at 100% I had to stop the conversation. 100%?! As…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8,6],"tags":[],"class_list":["post-8511","post","type-post","status-publish","format-standard","hentry","category-case-study","category-interview","category-tear-downs"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8511"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8511\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}