{"id":8524,"date":"2023-02-19T14:00:20","date_gmt":"2023-02-19T14:00:20","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8524"},"modified":"2023-02-19T14:55:09","modified_gmt":"2023-02-19T14:55:09","slug":"swipe-breakdown-presell-your-offer","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8524","title":{"rendered":"Swipe Breakdown: Pre-Sell Your Course with This Bulletproof Offer Template"},"content":{"rendered":"

Picture this:<\/p>\n

An influencer in your niche invites you to present a live online workshop to their audience.<\/p>\n

They\u2019ll hype you up and invite all their followers to attend.<\/p>\n

You\u2019ll have a full hour to teach them something from your area of expertise.<\/p>\n

At the end, you can pitch your product (and you won\u2019t even have to pay out affiliate commissions).<\/p>\n

There\u2019s only one problem\u2026<\/p>\n

You don\u2019t have a product to sell yet.<\/p>\n

This is the exact situation our client Rob Fortier found himself in recently.<\/p>\n

But by the time the workshop was over, he had sold the first 5 copies of an online course he hadn\u2019t even created yet.<\/p>\n

How?<\/p>\n

Because he came up with a brilliantly simple but powerful offer that appealed directly to the audience\u2019s needs.<\/p>\n

In this post, I\u2019m going to show you how he did it so you can quickly create high-converting offers even if you don\u2019t have a finished product yet.<\/p>\n

Step 1: Diagnose the Problem<\/h2>\n

To quickly come up with a killer offer, you need to understand your audience\u2019s biggest pain points.<\/p>\n

In Rob\u2019s case, he was presenting a workshop to an audience of authors who were struggling to get results from their email lists.<\/p>\n

They had two main problems:<\/p>\n

    \n
  1. They didn\u2019t know how to keep their email subscribers engaged.<\/li>\n
  2. They didn\u2019t know how to get the email subscribers to buy more stuff from them.<\/li>\n<\/ol>\n

    He was already addressing Pain Point #1 with the workshop itself:<\/p>\n

    \"\"

    The workshop taught Donna\u2019s audience of authors how to nurture their email subscribers with a welcome sequence.<\/p>\n

    This would help them develop more engaged email subscribers from the start.<\/p>\n

    While this is super useful, it doesn\u2019t do a ton to help with Pain Point #2 \u2014 getting more subscribers to buy from you.<\/p>\n

    It was the perfect opportunity to create a product.<\/p>\n

    Step 2: Create a Simple Product Description<\/h2>\n

    This is where most people overcomplicate things.<\/p>\n

    They think they need a massive long-form sales page.<\/p>\n

    They think they need 40 video modules.<\/p>\n

    They think they need an epic 20-email sales sequence.<\/p>\n

    Nope.<\/p>\n

    To pre-sell a product, you only need a brief description.<\/p>\n

    Here is what Rob came up with:<\/p>\n

    \"\"

     <\/p>\n

    This description follows the classic P-A-S Framework (Problem-Agitate-Solve).<\/p>\n

    The first three paragraphs identify and agitate the problem:<\/p>\n

    You\u2019ve worked hard to build your list and create a relationship with your subscribers. Don\u2019t ruin your chance to convert them into paying customers with an email that says \u201cBuy my stuff!\u201d<\/p>\n

    In order to make a sale, you need to show your potential customers the impact your product or service will have on their life or business.<\/p>\n

    You know why they should buy from you\u2026 but do they?<\/p>\n

    Notice how that second sentence taps into a common fear that so many online business owners have: sounding overly salesy in their emails. Nicely done, Rob.<\/p>\n

    He then presents the solution (his course) and lists its top benefits with 4 quick bullet points.<\/p>\n

    I love how bullets 3 and 4 describe the actual asset you\u2019ll have by the end of the course: an actual sequence of sales emails that will convince your subscribers to buy from you.<\/p>\n

    Keep that in mind when writing your product description. What\u2019s the tangible thing customers will have at the end that they can point to?<\/p>\n

    This entire section is only 145 words long, and it makes up about 50% of the entire page\u2019s content.<\/p>\n

    Other than that, there\u2019s a general testimonial about Rob\u2019s expertise, a short FAQ, a 2-sentence bio, and a checkout form.<\/p>\n

    I repeat: you do not need anything elaborate to pre-sell your course!<\/p>\n

    And keep in mind\u2026Rob was selling to someone else\u2019s audience.<\/p>\n

    In other words, these were people who barely knew who he was before attending his free workshop.<\/p>\n

    Yet they were still willing to purchase a product that did not exist.<\/p>\n

    So, remind me\u2026why are you still hesitating to pre-sell your product idea to your own audience that already knows and trusts you?<\/p>\n

     <\/p>\n

    Step 3: Structure Your Course<\/h2>\n

    Rob shows how his course is structure in question 3 of the FAQ section:<\/p>\n

     <\/p>\n

    \"\"

    6 video lessons. 1 workbook. That\u2019s it.<\/p>\n

    And he\u2019s still able to charge $297!<\/p>\n

    That\u2019s the power of building a course to solve one super specific pain point \u2014 it doesn\u2019t have to be complicated. It just needs to solve the problem in a clear way.<\/p>\n

    You could accomplish that with a 2-hour live workshop, a handful of recorded videos, or even a bundle of templates and tutorials.<\/p>\n

    It\u2019s not about length. It\u2019s about value.<\/p>\n

    See How Rob Got His Pre-Launch Course in Front of a Warm Audience \u2014 And How You Can, Too<\/h2>\n

    So\u2026how did Rob book that \u201cno commissions\u201d live workshop for someone else\u2019s audience in the first place?<\/p>\n

    Check out his full case study to find out.<\/a><\/p>\n

    You\u2019ll learn how Rob not only \u201cborrowed\u201d a warm audience for his pre-sale, but also how he added 400 email subscribers to his list in the process!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Picture this: An influencer in your niche invites you to present a live online workshop to their audience. They\u2019ll hype…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8,6],"tags":[],"class_list":["post-8524","post","type-post","status-publish","format-standard","hentry","category-case-study","category-interview","category-tear-downs"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8524"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8524\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}