{"id":8528,"date":"2023-03-12T15:56:24","date_gmt":"2023-03-12T15:56:24","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8528"},"modified":"2023-03-12T15:56:24","modified_gmt":"2023-03-12T15:56:24","slug":"get-clients-linkedin","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8528","title":{"rendered":"How to 10X Your Linkedin Following And Land Freelance Clients"},"content":{"rendered":"

Three months ago, Katja Scalia had 100 followers on LinkedIn and was completely dependent on referrals to get freelance clients.<\/p>\n

Now, she has 1,500 followers and recently generated $10,000 in non-referral freelance sales in a single month.<\/p>\n

Any time she wants another client, all she has to do is publish an extremely simple type of LinkedIn post.<\/p>\n

And anyone who sells consulting, coaching, or done-for-you services can do the same.<\/p>\n

I interviewed Katja so you use this method to easily add new clients without overcomplicating things.<\/p>\n

Check out the recording + full breakdown below!<\/p>\n

[su_youtube url=”https:\/\/youtu.be\/B25C9lr19tQ” title=”How To 10X Your Linkedin Following And Land More Freelance Clients”]<\/p>\n

[su_box title=”Want My Team to Find the Perfect Marketing Strategy for Your Business?” box_color=”#09DD82″]Click here to book a free Strategy Call<\/a>\u2014one of my in-house experts will study your business, hop on a call, and we will do a deep dive analysis into your best opportunities for growth<\/span>.[\/su_box]<\/p>\n

Check out Katja\u2019s business here.<\/a><\/p>\n

Breaking Down Katja\u2019s LinkedIn Client Acquisition Strategy<\/h2>\n

Before we get into the strategy weeds, let\u2019s get a sense of the mechanics of Katja\u2019s business.<\/p>\n

Her Business:<\/strong> Katja creates custom Squarespace websites for small business owners, solopreneurs, and freelancers.<\/p>\n

Note:<\/strong> The copy in the screenshot below is auto-translated from German.<\/p>\n

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Her Products:<\/strong> She sells a variety of done-for-you services, including website audits, website redesigns\/migrations, and building new websites from scratch.<\/p>\n

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Her services for existing websites are smaller and less time intensive, while her custom website projects range from \u20ac2,500 – \u20ac7,000.<\/p>\n

Her Best Fit Clients: Her most valuable customers are those who already have a good understanding of their business and customer base, but need someone to set up their website and guide their strategy.<\/p>\n

The Challenge: When we started coaching Katja, she needed more clients.<\/p>\n

There are millions of strategies you can use to make that happen.<\/p>\n

Instead of getting overwhelmed by all those options, we zeroed in on one of Katja\u2019s strengths:<\/p>\n

When she gets prospects on the phone, they almost always end up hiring her.<\/p>\n

This flipped the script.<\/p>\n

Instead of wondering how can I get more clients, the question became much more specific:<\/p>\n

How can I get more prospects on the phone?<\/p>\n

Turns out, there\u2019s an extremely simple method for this \u2014 asking them to book a phone call.<\/p>\n

How Katja Smashed Her \u201c2 Sales Calls a Month\u201d Goal<\/h2>\n

Most people who sell services wildly overcomplicate generating sales calls.<\/p>\n

They think they need to create tons of content, lead magnets, and email sequences to slowly warm up leads before they get them on the phone.<\/p>\n

Does that stuff work? Sure \u2014 and all of it should be part of your marketing arsenal.<\/p>\n

Are there other approaches that work way faster? Heck yes there are.<\/p>\n

That\u2019s why Katja\u2019s Growth University coach, Michael Sharkey, gave her a simple assignment:<\/p>\n

Create a LinkedIn post that just tells people to book a call with you.<\/p>\n

How to Write a LinkedIn Post That Attracts New Clients<\/h2>\n

Katja\u2019s LinkedIn posts follow a classic formula I\u2019ve talked about many times before: P-A-S (P<\/strong>roblem-A<\/strong>gitate-S<\/strong>olve).<\/p>\n

Check out the following example to see it in action\u2026<\/p>\n

Note:<\/strong> This post was auto-translated from German to English, and then we made some adjustments for a few words \/ phrases that don\u2019t translate. Our goal was to capture the spirit and structure of the post so you can use it as a template.<\/p>\n

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 <\/p>\n

She starts it off with an actual problem<\/strong>-driven quote that her ideal customer is likely to be thinking: \u201cMy website is a chaotic mess. I just want it to actually do something for me!\u201d<\/p>\n

Then, she agitates<\/strong> the problem by getting more specific about all the frustrations that come with it.<\/p>\n

At the end, she positions herself as the solution<\/strong> and provides a CTA: book an appointment to talk. The link in the comments section goes to a simple call booking page.<\/p>\n

Need inspiration for a post like this of your own?<\/p>\n

Katja\u2019s advice is to just take the words straight from your customers:<\/p>\n

\u201cI just take the words from my clients I\u2019ve had on calls,\u201d she said. \u201cI put them into a post and say, if you have the same problem, I can solve it for you. Just call me, and here’s the link.\u201d<\/p>\n

Think about it like this:<\/p>\n

\"\"

The results were immediate.<\/p>\n

\u201cIn the first week after my first post, I had four calls booked,\u201d Katja said.<\/p>\n

A couple more posts got her up to seven calls for the month. Four of them converted into new customers \u2014 for a total of around $10,000 in sales.<\/p>\n

All from a handful of simple LinkedIn posts!<\/p>\n

Katja\u2019s Stress-Free Sales Call Formula<\/h2>\n

Getting potential customers on the phone is one thing.<\/p>\n

But converting them into actual customers is another.<\/p>\n

Here\u2019s the good news:<\/p>\n

When prospects have booked a call with you specifically to learn about your services\u2026they expect you to sell to them!<\/p>\n

They have already raised their hand and told you they are interested in potentially hiring you.<\/p>\n

Does that mean you need to hard sell them the second the call begins?<\/p>\n

Of course not. In fact, Katja\u2019s approach is incredibly laid back. She does three simple things:<\/p>\n

Asks about their business and what kind of help they need.
\nListens.
\nPoints them to the right solution \u2014 even if it isn\u2019t her.<\/p>\n

That last part is important.<\/p>\n

Katja\u2019s goal is always just to help whoever she talks to.<\/p>\n

If that means offering her own services, awesome. But if she\u2019s not the best fit for what they need, she doesn\u2019t hesitate to recommend a different solution.<\/p>\n

\u201cI think the best thing to do is to not consider it a sales call at all,\u201d she said. \u201cI’m really curious about the people who are there [and to] see if they have a problem I actually can solve. And if not, then I will just suggest they do something else.\u201d<\/p>\n

If you\u2019re at all nervous about selling yourself, this type of mindset can take the pressure off.<\/p>\n

\n

Want me to find the growth opportunities in your coaching or course business? Let\u2019s talk.<\/h2>\n

When Katja needed more customers, we gave her the roadmap for making it happen. I\u2019d love to do the same for you.<\/p>\n

Book a Strategy Call with my team and we\u2019ll walk you through a handful of simple strategies you can use to rapidly grow your course, coaching, or consulting business. Plus, if it\u2019s a good fit, we\u2019ll show you what it would look like for us to coach you.<\/p>\n

Grab a spot on our calendar here to get started.<\/a><\/p>\n

On the call, we\u2019ll show you:<\/p>\n

Growth opportunities you\u2019re currently overlooking in your business.<\/p>\n

The step-by-step process you can use to take advantage of those opportunities.<\/p>\n

What it would look like to have my team individually coach you through the entire process (like we\u2019re coaching Katja).<\/p>\n

Here\u2019s the link to grab your spot.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Three months ago, Katja Scalia had 100 followers on LinkedIn and was completely dependent on referrals to get freelance clients….<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[],"class_list":["post-8528","post","type-post","status-publish","format-standard","hentry","category-case-study","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8528"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8528\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}