{"id":8535,"date":"2023-03-19T19:56:06","date_gmt":"2023-03-19T19:56:06","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8535"},"modified":"2023-03-19T19:56:06","modified_gmt":"2023-03-19T19:56:06","slug":"mike-berry-live-webinar","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8535","title":{"rendered":"How Mike Sold $6,000 In Courses With One Live Webinar"},"content":{"rendered":"

When it comes to webinars, getting even half of registrants to attend live is the stuff of legends.<\/p>\n

So when Mike Berry told me he recently got a massive 72% of registrants to show up live, I couldn\u2019t believe it.<\/p>\n

Surely this must have been a tiny webinar \u2014 getting 36 out of 50 registrants, for example, wouldn\u2019t be out of the question.<\/p>\n

Nope. Out of 375 registrants, 270 showed up live for Mike\u2019s webinar.<\/p>\n

This was legit. And I was dying to learn from his approach.<\/p>\n

We hopped on a call and he walked me through all the possible factors that went into his success so all of us can duplicate his approach.<\/p>\n

After all, the more people you have showing up live for your webinars, the more people you\u2019re likely to convert. That was certainly the case for Mike, who went on to generate 40 sales of his online course (for a whopping 10% conversion rate of registrants).<\/p>\n

Check out our conversation below!<\/p>\n

[su_youtube url=”https:\/\/youtu.be\/vSZpmsj0CA4″ title=”How Mike Sold $6,000 In Courses With One Live Webinar”]<\/p>\n

[su_box title=”Want My Team to Find the Perfect Marketing Strategy for Your Business?” box_color=”#09DD82″]Click here to book a free Strategy Call<\/a>\u2014one of my in-house experts will study your business, hop on a call, and we will do a deep dive analysis into your best opportunities for growth<\/span>.[\/su_box]<\/p>\n

Check out Mike\u2019s business here.<\/a><\/p>\n

Breaking Down Mike\u2019s Webinar Strategy<\/h2>\n

First, let\u2019s take a closer look at Mike\u2019s business so we can understand why this strategy worked so well for him.<\/p>\n

His Company:<\/strong> Mike and his wife, Kristin Berry, are the co-founders of The Honestly Adoption Company. They help foster and adoptive parents be the best parents they can possibly be for their children.<\/p>\n

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Their Products:<\/strong> Mike and Kristin sell a variety of online courses, along with both group and 1:1 coaching.<\/p>\n

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The coaching program is their primary product and highest revenue generator:<\/p>\n

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The webinar was designed to sell one of their online courses, which in turn is a great funnel into their coaching.<\/p>\n

The Key Factors Behind Generating a 72% Show Up Rate and $6,000 in Sales<\/h2>\n

Mike and Kristin are no strangers to hosting live webinars for their audience. But they definitely had never experienced numbers like these before.<\/p>\n

In fact, their last webinar only had 70 out of 198 registrants show up (35% showup rate) and 10 sales (5% registrant conversion rate). AKA normal numbers.<\/p>\n

So\u2026what changed?<\/p>\n

Mike believes there were 3 factors at play.<\/p>\n

Factor #1: Spiking Email List Engagement with a Simple Content Plan<\/h3>\n

In 2022, Honestly Adoption didn\u2019t do the best job keeping their email list engaged with regular content.<\/p>\n

They sent occasional emails, but there wasn\u2019t a specific plan in place to consistently nurture their relationship with subscribers.<\/p>\n

In January, that changed.<\/p>\n

Mike implemented what we call the Simple Content Plan here at Growth Tools.<\/p>\n

It\u2019s an easy way to keep your list engaged without having to spend hours creating content from scratch week after week. We recommend it to many of our clients.<\/p>\n

For Mike, it looked like this:<\/p>\n