{"id":8545,"date":"2023-03-19T20:04:36","date_gmt":"2023-03-19T20:04:36","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8545"},"modified":"2023-03-19T20:04:36","modified_gmt":"2023-03-19T20:04:36","slug":"webinar-attendance-reminder-sequence","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8545","title":{"rendered":"Swipe Breakdown: 72% Webinar Attendance With 4 Short Emails"},"content":{"rendered":"<p>Mike is a co-founder of The Honestly Adoption Company. They help foster and adoptive parents be the best parents they can possibly be for their children.<\/p>\n<p>He recently hosted a webinar titled, \u201cHow to Effectively Respond to Your Child\u2019s Behaviors,\u201d with a 72% attendance rate (average is about 30-40%).<\/p>\n<p>That helped him hit his best ever conversion rate (10% for a total of 40 course sales and $6k in revenue).<\/p>\n<p>Today, I\u2019m giving you the reminder emails he sent to registrants so you can sell more on your next webinar.<\/p>\n<h2>Inside Mike\u2019s Attendance-Boosting 4-Email Sequence<\/h2>\n<p>Here\u2019s how he structured the sequence:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8549 size-large\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Miek-10-1024x256.png\" alt=\"\" width=\"640\" height=\"160\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Miek-10-1024x256.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Miek-10-300x75.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Miek-10-768x192.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Miek-10-1536x384.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Miek-10.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8549 size-large\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Miek-10-1024x256.png\" alt=\"\" width=\"640\" height=\"160\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Miek-10-1024x256.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Miek-10-300x75.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Miek-10-768x192.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Miek-10-1536x384.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Miek-10.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/p>\n<h3>Email 1: The Post-Signup Email<\/h3>\n<p>I like how Mike includes a simple breakdown of everything registrants need to know about the webinar in his first email.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8548\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-11-1024x652.png\" alt=\"\" width=\"640\" height=\"408\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-11-1024x652.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-11-300x191.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-11-768x489.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-11.png 1394w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8548\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-11-1024x652.png\" alt=\"\" width=\"640\" height=\"408\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-11-1024x652.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-11-300x191.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-11-768x489.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-11.png 1394w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/p>\n<ul>\n<li>He isn\u2019t afraid to tell people it\u2019s a 90-minute training and that they should clear their calendars.<\/li>\n<li>He teases the content by mentioning his method the, \u201cBehavior Response Blueprint.\u201d This gives registrants a sneak peek of the webinar\u2019s value so they\u2019re more inclined to commit the time.<\/li>\n<li>The bold text at the start of each bullet makes it easy to read and skim for the key points.<\/li>\n<\/ul>\n<p>On top of that, he also mentions there\u2019s a replay. This is somewhat surprising since you might expect that to decrease live attendance.<\/p>\n<p>After all, if there\u2019s a replay, why bother to show up live? Mike addresses that brilliantly in Email 2\u2026<\/p>\n<h3><strong>Email 2: The 24-Hour Reminder<\/strong><\/h3>\n<p>This email mostly repeats the details in Email 1, but includes a key detail in the P.S. line:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8547\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-12-1024x145.png\" alt=\"\" width=\"640\" height=\"91\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-12-1024x145.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-12-300x42.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-12-768x109.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-12.png 1244w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8547\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-12-1024x145.png\" alt=\"\" width=\"640\" height=\"91\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-12-1024x145.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-12-300x42.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-12-768x109.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-12.png 1244w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/p>\n<p>Aha, there are the incentives to show up live!<\/p>\n<p>Mike offered two free bonuses to encourage registrants to attend live:<\/p>\n<ul>\n<li><strong>Bonus #1 (Show Up):<\/strong> Everyone who showed up live to the webinar got what Mike calls a \u201cgreenroom teaching.\u201d Basically, it\u2019s a recorded video where he expands on a few of the concepts taught during the webinar. Incredibly simple to make.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8539\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-6-1024x575.png\" alt=\"\" width=\"640\" height=\"359\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-6-1024x575.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-6-300x169.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-6-768x432.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-6-1536x863.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-6.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8539\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-6-1024x575.png\" alt=\"\" width=\"640\" height=\"359\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-6-1024x575.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-6-300x169.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-6-768x432.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-6-1536x863.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-6.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/p>\n<ul>\n<li><b>Bonus #2 (Stay to the End):<\/b><span style=\"font-weight: 400;\"> Everyone who attended the webinar to the end got a 5-page PDF called The Caregiver Survival Guide. This was a brand new guide Mike created specifically for the event.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8538\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-7-1024x573.png\" alt=\"\" width=\"640\" height=\"358\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-7-1024x573.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-7-300x168.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-7-768x430.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-7-1536x859.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-7.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8538\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-7-1024x573.png\" alt=\"\" width=\"640\" height=\"358\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-7-1024x573.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-7-300x168.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-7-768x430.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-7-1536x859.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-7.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Keep your bonuses simple and be sure to mention them a couple times in your show-up sequence.<\/span><\/p>\n<h3><strong>Emails 3-4: Day-of Reminders<\/strong><\/h3>\n<p>Honestly, the only thing to note about the final 2 emails is how simple they are.<\/p>\n<p>Don\u2019t overthink these!<\/p>\n<p>Their #1 purpose is to simply remind registrants when the webinar is happening. For example, look at Email 4:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8546\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-13-1024x609.png\" alt=\"\" width=\"640\" height=\"381\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-13-1024x609.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-13-300x178.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-13-768x457.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-13.png 1358w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8546\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-13-1024x609.png\" alt=\"\" width=\"640\" height=\"381\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-13-1024x609.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-13-300x178.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-13-768x457.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/03\/Mike-13.png 1358w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/p>\n<p>That\u2019s the whole thing.<\/p>\n<p>And if you\u2019re worried about emailing people twice in one day, don\u2019t be.<\/p>\n<p>Remember \u2014 they signed up for your webinar because they\u2019re interested in it.<\/p>\n<p>99.9% of people will not be annoyed at all by a couple emails on the day of the webinar.<\/p>\n<p>Don\u2019t hold back!<\/p>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/13Z5kRKZYvlUcsi-aPYLPcGW_lgXEp3atioCNlwOV-yA\/edit?usp=sharing\"><span style=\"font-weight: 400;\">Here\u2019s the link to get your copy of Mike\u2019s entire sequence.<\/span><\/a><span style=\"font-weight: 400;\"> \u2190 <\/span><\/p>\n<h2>Want to See How Mike Went on to Get a 10% Sales Conversion Rate on His Webinar? Check Out the Full Case Study!<\/h2>\n<p>Getting people to show up is just the beginning.<\/p>\n<p>The next step is getting them to convert.<\/p>\n<p>Luckily, Mike also recently showed us how he managed to get 40 out of 270 live attendees to purchase his course \u2014 for a massive 10% conversion rate.<\/p>\n<p>Want to see how you can do the same?<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/blog\/mike-berry-live-webinar\/\" target=\"_blank\" rel=\"noopener\">Check out his full case study to find out.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mike is a co-founder of The Honestly Adoption Company. They help foster and adoptive parents be the best parents they&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8,6],"tags":[],"class_list":["post-8545","post","type-post","status-publish","format-standard","hentry","category-case-study","category-interview","category-tear-downs"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8545"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8545\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}