{"id":8559,"date":"2023-04-10T12:13:05","date_gmt":"2023-04-10T12:13:05","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8559"},"modified":"2023-04-10T12:13:05","modified_gmt":"2023-04-10T12:13:05","slug":"stacy-webinar","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8559","title":{"rendered":"How Stacy Landed 3 New Clients For $1,997 Each With One Live Webinar"},"content":{"rendered":"<p>Is there anything more embarrassing than delivering a webinar to a single attendee?<\/p>\n<p>You prepped the content.<\/p>\n<p>You promoted it.<\/p>\n<p>You overcame nerves to present it.<\/p>\n<p>And ONE freaking person showed up?<\/p>\n<p>For coaches and course creators, it\u2019s the worst.<\/p>\n<p>When it happened to Stacy Brookman, it took her an entire year to work up the courage to do another one.<\/p>\n<p>Only this time the results were different.<\/p>\n<p>Instead of a handful of registrants, she had 200.<\/p>\n<p>Instead of $0 in sales of her coaching program, she had $5,991.<\/p>\n<p>(She even had a 100% conversion rate on sales calls booked from the webinar.)<\/p>\n<p>Today, I\u2019m going to show you what she did differently \u2014 so you can not only fill your next webinar\u2026but fill it with people who are actually ready to buy from you.<\/p>\n<p>Our Director of Marketing, Ben Dahl, sat down with Stacy to get all the details on her incredible webinar turnaround.<\/p>\n<p>Check it out below!<\/p>\n<p>[su_youtube url=&#8221;https:\/\/youtu.be\/ClFS9FFMmwE&#8221; title=&#8221;How Stacy Landed 3 Clients At $1,997 With One Live Webinar&#8221;]<\/p>\n<p>[su_box title=&#8221;Want My Team to Find the Perfect Marketing Strategy for Your Business?&#8221; box_color=&#8221;#09DD82&#8243;]<a href=\"https:\/\/lp.growthtools.com\/apply-course?source=owned_aud-blog-stacy-brookman-webinar-case-study\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to book a free Strategy Call<\/a>\u2014one of my in-house experts will study your business, hop on a call, and <span class=\"c7\">we will do a deep dive analysis into your best opportunities for growth<\/span>.[\/su_box]<\/p>\n<p><a href=\"https:\/\/www.realliferesilience.com\/\" target=\"_blank\" rel=\"noopener\">Check out Stacy\u2019s business here.<\/a><\/p>\n<h2>How Stacy Turned Webinar Failure into $5,991 in New Coaching Clients<\/h2>\n<p>Before we dive into Stacy\u2019s webinar strategy, let\u2019s talk about how her business works.<\/p>\n<p><strong>The Business:<\/strong> Stacy is the founder of <a href=\"https:\/\/www.realliferesilience.com\/\">Real Life Resilience.<\/a> She is a coach who helps women leaders eliminate impostor syndrome.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8560\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-1-1024x831.png\" alt=\"\" width=\"640\" height=\"519\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-1-1024x831.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-1-300x244.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-1-768x624.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-1-1536x1247.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-1.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8560\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-1-1024x831.png\" alt=\"\" width=\"640\" height=\"519\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-1-1024x831.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-1-300x244.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-1-768x624.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-1-1536x1247.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-1.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Her Product:<\/strong> Stacy sells a package of 10 coaching sessions over a 3-month period. The price point is $1,997.<\/p>\n<p><strong>Her Challenge:<\/strong> Stacy felt webinars would be an effective way to get warm prospects up enough to book an Explore Coaching call with her. On the call, she would pitch them her coaching program mentioned above.<\/p>\n<p>The problem?<\/p>\n<p>The last time she hosted a webinar, she got the following results:<\/p>\n<ul>\n<li>5 registrants<\/li>\n<li>1 attendee<\/li>\n<li>0 calls booked<\/li>\n<li>0 sales<\/li>\n<\/ul>\n<p>\u201cI was so embarrassed,\u201d she said. \u201cIt prevented me from creating another webinar for a whole year.\u201d<\/p>\n<p><strong>The Plan:<\/strong> When Stacy decided to give webinars another shot, she first had to diagnose what went wrong with the one that flopped.<\/p>\n<p>While there were many factors, she boiled them down into one primary problem \u2014 she didn\u2019t get the right offer in front of enough of the right people.<\/p>\n<p>How would she fix that this time?<\/p>\n<p>It started with taking stock of her readily available channels to promote the webinar:<\/p>\n<ol>\n<li>An email list from a previous business that was only about 15% her current target audience<\/li>\n<li>Her LinkedIn account<\/li>\n<\/ol>\n<p>Since only a small portion of the email list was in her target audience, she decided to focus most of her promotional effort on LinkedIn.<\/p>\n<p>While she didn\u2019t have a massively engaged following there, she knew the platform was full of professional women leaders who would be a perfect fit for her offer.<\/p>\n<p>BUT\u2026<\/p>\n<p>She still needed to nail the webinar title and positioning.<\/p>\n<p>That\u2019s why she went with something super specific to her best fit client:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8561\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-2-968x1024.png\" alt=\"\" width=\"640\" height=\"677\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-2-968x1024.png 968w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-2-284x300.png 284w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-2-768x812.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-2.png 1046w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8561\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-2-968x1024.png\" alt=\"\" width=\"640\" height=\"677\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-2-968x1024.png 968w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-2-284x300.png 284w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-2-768x812.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-2.png 1046w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/p>\n<p>Ignite Your Confidence: Overcoming Imposter Syndrome for Women Leaders<\/p>\n<p>It\u2019s hard to get much clearer than that.<\/p>\n<p>Stacy created a perfect webinar title by doing 3 things:<\/p>\n<ol>\n<li>She focused on solving a common, painful problem for her best fit clients (overcoming imposter syndrome)<\/li>\n<li>She specifically mentioned who it is for (women leaders)<\/li>\n<li>She chose a theme that tees up her coaching program as the logical solution<\/li>\n<\/ol>\n<p>The results?<\/p>\n<p>From just a handful of LinkedIn posts, she got 200 registrants for her webinar. And that was with using an extremely basic Zoom registration page:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8562\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-3-1024x971.png\" alt=\"\" width=\"640\" height=\"607\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-3-1024x971.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-3-300x285.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-3-768x728.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-3.png 1396w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8562\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-3-1024x971.png\" alt=\"\" width=\"640\" height=\"607\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-3-1024x971.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-3-300x285.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-3-768x728.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-3.png 1396w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/p>\n<p>Reminder: getting the right offer in front of the right people is WAY more important than having the world\u2019s most perfect webinar registration page. Focus on what matters most, like Stacy did.<\/p>\n<p>Still, while registrants are cool, sales are what matter the most. So let\u2019s look at how Stacy turned those 200 registrants into $5,991 worth of new coaching clients.<\/p>\n<h2>Stacy\u2019s 100% Conversion Rate Sales Call Formula<\/h2>\n<p>There are 2 ways to convert webinar attendees into customers:<\/p>\n<ol>\n<li>Pitch them on the webinar.<\/li>\n<li>Invite them to book a call with you. Pitch them on the call.<\/li>\n<\/ol>\n<p>For 1:1 coaching programs, option #2 is almost always going to work better.<\/p>\n<p>1:1 coaching is expensive and requires a greater deal of trust and connection than something like an online course. Talking to people directly is the best way to build that trust and connection.<\/p>\n<p>But there are still TONS of ways you can frame that call.<\/p>\n<p>Some people go broad with \u201cStrategy Sessions\u201d that are almost like mini coaching sessions with a pitch.<\/p>\n<p>Some people get more direct by framing it as a sales call from the start.<\/p>\n<p>Stacy went with the second approach.<\/p>\n<p>\u201cIf you\u2019re getting on a call with me, it\u2019s an explore coaching call,\u201d she said. \u201cI\u2019m not going to coach you and solve a problem. I\u2019m going to focus on how coaching can help you and why you should get it.\u201d<\/p>\n<p>Here\u2019s how Stacy describes the call on her booking page:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8563\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-4-915x1024.png\" alt=\"\" width=\"640\" height=\"716\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-4-915x1024.png 915w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-4-268x300.png 268w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-4-768x859.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-4-1373x1536.png 1373w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-4.png 1430w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8563\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-4-915x1024.png\" alt=\"\" width=\"640\" height=\"716\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-4-915x1024.png 915w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-4-268x300.png 268w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-4-768x859.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-4-1373x1536.png 1373w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/Stacy-blog-4.png 1430w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/p>\n<p>This approach weeds out the tire kickers and ensures that Stacy is spending her time on people who are serious about getting coaching.<\/p>\n<p>And guess what? It\u2019s working.<\/p>\n<p>She\u2019s already gone 3-for-3 on sales calls for a 100% conversion rate.<\/p>\n<p>The best part is that even though the call is framed as more of a \u201csales call,\u201d she feels like she doesn\u2019t have to be salesy at all. She does 4 things on each call:<\/p>\n<ol>\n<li>Asks them what caused them to book a call with her.<\/li>\n<li>Listens for key details in their response.<\/li>\n<li>Restates what they tell her in clearer terms.<\/li>\n<li>Walks them through the process she will take them through to overcome their unique challenges.<\/li>\n<\/ol>\n<p>It\u2019s just a straightforward conversation that doesn\u2019t have to veer into salesy territory.<\/p>\n<p>\u201cIt&#8217;s almost like they sold themselves,\u201d she said. \u201cThey were the easiest sales calls.\u201d<\/p>\n<p>That\u2019s the power of getting the right offer in front of the right people.<\/p>\n<h2>Want me to create a custom plan to get your offer in front of the right people? Let\u2019s talk.<\/h2>\n<p>Book a Strategy Call with my team and we\u2019ll walk you through a step-by-step plan to consistently get your coaching or course offer in front of your best fit customers.<\/p>\n<p>Plus, if it\u2019s a good fit, we\u2019ll show you what it would look like for us to coach you executing that plan every step of the way.<\/p>\n<p><a href=\"https:\/\/lp.growthtools.com\/apply-course?source=owned_aud-blog-stacy-brookman-webinar-case-study\" target=\"_blank\" rel=\"noopener\">Grab a spot on our calendar here to get started.<\/a><\/p>\n<p>On the call, we\u2019ll show you:<\/p>\n<p>Growth opportunities you\u2019re currently overlooking in your business.<\/p>\n<p>The step-by-step process you can use to take advantage of those opportunities.<\/p>\n<p>What it would look like to have my team individually coach you through the entire process.<\/p>\n<p><a href=\"https:\/\/lp.growthtools.com\/apply-course?source=owned_aud-blog-stacy-brookman-webinar-case-study\" target=\"_blank\" rel=\"noopener\">Here\u2019s the link to grab your spot.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is there anything more embarrassing than delivering a webinar to a single attendee? You prepped the content. You promoted it&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[],"class_list":["post-8559","post","type-post","status-publish","format-standard","hentry","category-case-study","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8559"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8559\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}