{"id":8577,"date":"2023-04-17T13:34:58","date_gmt":"2023-04-17T13:34:58","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8577"},"modified":"2023-04-17T13:34:58","modified_gmt":"2023-04-17T13:34:58","slug":"laura-cold-email-pitch","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8577","title":{"rendered":"Swipe Breakdown: This Cold Email Got Laura Lopuch in Front A Massive Warm Audience"},"content":{"rendered":"

There aren\u2019t many easily learnable marketing skills that can exponentially grow your business.<\/p>\n

But cold emailing is one of them.<\/p>\n

In fact, Growth University alum Laura Lopuch has scaled her course and coaching business well beyond 6 figures with cold emailing as her primary marketing strategy.<\/p>\n

She\u2019s used cold emails to:<\/p>\n

Land dream clients
\nGet featured on podcasts that are massively popular with her ideal clients
\nCollaborate with industry influencers on webinars, workshops, blog posts, and more<\/p>\n

By her calculations, cold emailing has brought $230,000 (and counting) to her business.<\/p>\n

Today, I\u2019m going to give you one of her successful cold emails so you can swipe it, adapt it, and use it to collaborate with top influencers in your niche.<\/p>\n

Steal This Winning Cold Email Template<\/h2>\n

Laura used this email to convince a prominent influencer in her niche (Gemma Bonham-Carter) to feature Laura in an online workshop for her audience.<\/p>\n

This workshop gave Laura the chance to showcase her expertise to hundreds of her ideal clients.<\/p>\n

The email also resulted in Gemma inviting Laura to be a guest on her podcast, exposing her to an even wider audience.<\/p>\n

First, let\u2019s go ahead and check out the whole email. Then I\u2019ll break down what makes it effective so you can use it as a template for your own cold email pitches:<\/p>\n

\"\"

Alright, let\u2019s break this bad boy down.<\/p>\n

There are 3 key ingredients that make this such an effective email:<\/p>\n

Ingredient #1: Relational Anchors<\/strong><\/p>\n

The first thing your pitch email needs to do is prove you\u2019re not a weirdo spammer.<\/p>\n

Weirdo spammers get ignored immediately.<\/p>\n

And since there are so many of them, most of us automatically assume that emails from people we don\u2019t know are from weirdo spammers.<\/p>\n

Relational anchors are the best way to counter that.<\/p>\n

They explain your connection to the recipient and prove you have a genuine reason to be emailing them.<\/p>\n

Laura\u2019s email had 3 of them:<\/p>\n

The opening communicated that she\u2019s a customer of Gemma\u2019s membership program:<\/p>\n

\"\"

She also mentions they have mutual friends:<\/p>\n

\"\"

Later in the email, she links to several places that have already featured her that Gemma is likely familiar with:<\/p>\n

\"\"

So yeah \u2014 pretty easy to see that Laura isn\u2019t a weirdo spammer!<\/p>\n

Ingredient #2: Win for the Partner<\/strong><\/p>\n

The person you\u2019re pitching should never be left wondering what\u2019s in it for them.<\/p>\n

Notice how Laura communicates why this will be a win for Gemma in multiple places:<\/p>\n

\"\"

In other words, \u201cThere\u2019s a gap in the content you\u2019re offering your customers, and I can fix it for free.\u201d<\/p>\n

She hammers that home when she gets into the specifics of the partnership she\u2019s proposing:<\/p>\n

\"\"

Again, notice how clearly Laura illustrates that this will benefit Gemma\u2019s audience.<\/p>\n

It\u2019s a no-brainer.<\/p>\n

Ingredient #3: Clear Ask<\/strong><\/p>\n

This may seem obvious, but you\u2019d be surprised how many people miss it.<\/p>\n

Your pitch email needs to make it as easy as possible to respond.<\/p>\n

The simplest way to do that is to include the two little words Laura ends her email with:<\/p>\n

\"\"

All you\u2019re looking for is a simple yes or no response that will allow you to advance the conversation (or move on if the answer is \u201cno\u201d).<\/p>\n

Don\u2019t make it complicated. Just ask if they\u2019re interested.<\/p>\n

Get More Cold Emailing Secrets in Laura\u2019s Full Case Study<\/h2>\n

If you want to attract clients with collaborations like this one, writing the email is just one of many steps.<\/p>\n

Check out our full case study<\/a> with Laura to see how she identifies the right people to email, how she converts partnerships into evergreen revenue, and much more!<\/p>\n","protected":false},"excerpt":{"rendered":"

There aren\u2019t many easily learnable marketing skills that can exponentially grow your business. But cold emailing is one of them….<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8,6],"tags":[],"class_list":["post-8577","post","type-post","status-publish","format-standard","hentry","category-case-study","category-interview","category-tear-downs"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8577"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8577\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}