{"id":8601,"date":"2023-08-24T19:46:18","date_gmt":"2023-08-24T19:46:18","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8601"},"modified":"2023-08-24T19:46:18","modified_gmt":"2023-08-24T19:46:18","slug":"amazon-book-launch","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8601","title":{"rendered":"The Simple Pivot That Rocketed Mike Lamothe\u2019s Book to #1 on Amazon"},"content":{"rendered":"<p>Two weeks out from his book release day, Mike Lamothe was terrified.<\/p>\n<p>He\u2019d spent months organizing a virtual conference featuring big names in his niche to coincide with the release\u2026<\/p>\n<p>And only 15 people had registered for it.<\/p>\n<p>*gulp*<\/p>\n<p>He knew something had to change, so his Growth University coach quickly helped him map out an action plan to turn things around.<\/p>\n<p>The results?<\/p>\n<p>By the time release day was over\u2026<\/p>\n<ul>\n<li>874 people had registered for the conference (and joined his email list)<\/li>\n<li>1,000+ people had viewed it<\/li>\n<li>His book hit #1 on Amazon\u2019s hot list for his niche (and #5 overall on the massive Business &amp; Finance category)<\/li>\n<\/ul>\n<p>Beyond that, the event also led to a couple of new high-ticket clients for his VIP coaching program.<\/p>\n<p>In this interview, Mike breaks down exactly how he organized and executed his virtual conference\u2014including the critical pivot that changed everything\u2014so you can learn how to attract a massive pool of buyers to your email list in a small amount of time.<\/p>\n<p>Check it out now + get the full breakdown below!<\/p>\n<p>[su_youtube url=&#8221;https:\/\/youtu.be\/ySUySy9krfk&#8221; title=&#8221;The Simple Pivot That Rocketed Mike Lamothe\u2019s Book to #1 on Amazon&#8221;]<\/p>\n<p>[su_box title=&#8221;Want My Team to Find the Perfect Marketing Strategy for Your Business?&#8221; box_color=&#8221;#09DD82&#8243;]<a href=\"https:\/\/lp.growthtools.com\/apply-course?source=owned_aud-blog-daavi-gazelle-webinar-case-study\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to book a free Strategy Call<\/a>\u2014one of my in-house experts will study your business, hop on a call, and <span class=\"c7\">we will do a deep dive analysis into your best opportunities for growth<\/span>.[\/su_box]<\/p>\n<p><a href=\"https:\/\/www.marawealth.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn more about Mike&#8217;s business here.<\/span><\/a><\/p>\n<p><span style=\"font-size: 40px;\"><strong>Breaking Down Mike&#8217;s #1 Amazon Book Launch<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we get to the email, let\u2019s look at how Mike\u2019s company works:<\/span><\/p>\n<p><strong>The Business:<\/strong> Mike is the founder of MARA Wealth. They help new and experienced stock traders reach their investing and trading goals.<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/1-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8602\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/1-2-1024x722.png\" alt=\"\" width=\"640\" height=\"451\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/1-2-1024x722.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/1-2-300x212.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/1-2-768x541.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/1-2-1536x1083.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/1-2.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8602\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/1-2-1024x722.png\" alt=\"\" width=\"640\" height=\"451\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/1-2-1024x722.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/1-2-300x212.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/1-2-768x541.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/1-2-1536x1083.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/1-2.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><\/p>\n<p><b>The Product:<\/b><span style=\"font-weight: 400;\"> In addition to his books on stock trading, Mike\u2019s flagship product is a membership site that combines video training and coaching called the MARA Elite Program.<\/span><\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/2-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8603 size-large\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/2-2-1024x815.png\" alt=\"\" width=\"640\" height=\"509\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/2-2-1024x815.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/2-2-300x239.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/2-2-768x611.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/2-2.png 1362w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8603 size-large\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/2-2-1024x815.png\" alt=\"\" width=\"640\" height=\"509\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/2-2-1024x815.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/2-2-300x239.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/2-2-768x611.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/2-2.png 1362w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><\/p>\n<p>The membership has 3 tiers to choose from:<\/p>\n<ul>\n<li>Starter ($49\/month or $397\/year)<\/li>\n<li>Premium ($97\/month or $997\/year)<\/li>\n<li>VIP ($197\/month or $1,997\/year)<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The primary differentiator for the VIP tier is the level of live coaching. It includes access to regular group coaching calls, a 1:1 onboarding strategy call, 1:1 quarterly review calls, and more.<\/span><\/p>\n<p><strong>The Book:<\/strong> Mike\u2019s books are one of his best top-of-funnel assets.<\/p>\n<p>They offer people interested in stock trading a low-cost method to get to know his content, personality, and brand so he can build trust and convert them into membership subscribers.<\/p>\n<p><span style=\"font-weight: 400;\">His latest book is called <\/span><a href=\"https:\/\/tradingmindwheel.com\/\"><i><span style=\"font-weight: 400;\">The Trading Mindwheel<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/a><\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/3-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8604\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/3-3-1024x621.png\" alt=\"\" width=\"640\" height=\"388\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/3-3-1024x621.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/3-3-300x182.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/3-3-768x466.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/3-3-1536x931.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/3-3.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8604\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/3-3-1024x621.png\" alt=\"\" width=\"640\" height=\"388\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/3-3-1024x621.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/3-3-300x182.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/3-3-768x466.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/3-3-1536x931.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/3-3.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To promote its April 4, 2023 release, Mike organized a virtual conference named after the book:<\/span><\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/4-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8605\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/4-2-1024x576.png\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/4-2-1024x576.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/4-2-300x169.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/4-2-768x432.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/4-2.png 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8605\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/4-2-1024x576.png\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/4-2-1024x576.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/4-2-300x169.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/4-2-768x432.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/4-2.png 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><\/p>\n<p>As you can see, Mike partnered with 9 other stock trading influencers who participated in the conference so he could attract a large audience of people who would buy the book.<\/p>\n<p>The problem?<\/p>\n<p>No one actually seemed to care about attending it.<\/p>\n<p><strong><span style=\"font-size: 40px;\">The Simple Pivot That Turned the Launch Around<\/span><\/strong><\/p>\n<p>Mike\u2019s original plan for generating book sales from the conference was simple\u2014it would be a free bonus for everyone who pre-ordered the book.<\/p>\n<p>He even set up a simple system for purchasers to submit their receipts via the book\u2019s landing page:<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/5-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8606\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/5-1-1024x676.png\" alt=\"\" width=\"640\" height=\"423\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/5-1-1024x676.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/5-1-300x198.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/5-1-768x507.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/5-1-1536x1015.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/5-1.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8606\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/5-1-1024x676.png\" alt=\"\" width=\"640\" height=\"423\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/5-1-1024x676.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/5-1-300x198.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/5-1-768x507.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/5-1-1536x1015.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/5-1.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><\/p>\n<p>Mike knew pre-orders were coming in, but somehow only 15 people had registered for the virtual conference with two weeks until the release.<\/p>\n<p>It didn\u2019t matter that he\u2019d lined up killer speakers.<\/p>\n<p>It didn\u2019t matter that he estimated an in-person event with them would likely be $500-$1,000 per ticket.<\/p>\n<p>For whatever reason, purchasers were not taking the extra steps to register to attend.<\/p>\n<p>And the last thing Mike wanted was for the event to bomb after he\u2019d convinced 9 of his respected peers to dedicate time to it.<\/p>\n<p>\u201cI didn&#8217;t want to let the speakers down,\u201d he said. \u201cThese are people that I look up to, that I admire. I wanted them to be able to speak to hundreds and thousands of people.\u201d<\/p>\n<p>Something had to change. So Mike hopped on a call with his Growth University coach and they quickly mapped out an action plan:<\/p>\n<ul>\n<li>He would make the conference completely free\u2014no receipt would be required to register.<\/li>\n<li>He would announce the change to his email list.<\/li>\n<li>The speakers would promote the new registration page to their audiences as well.<\/li>\n<\/ul>\n<p class=\"c0\"><span class=\"c2\">Here is the email Mike sent to his list to announce the change:<br \/>\n<a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/6-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8607\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/6-1-861x1024.png\" alt=\"\" width=\"640\" height=\"761\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/6-1-861x1024.png 861w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/6-1-252x300.png 252w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/6-1-768x913.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/6-1.png 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8607\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/6-1-861x1024.png\" alt=\"\" width=\"640\" height=\"761\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/6-1-861x1024.png 861w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/6-1-252x300.png 252w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/6-1-768x913.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/6-1.png 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><br \/>\n<\/span><\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/7.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8608\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/7-1024x935.png\" alt=\"\" width=\"640\" height=\"584\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/7-1024x935.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/7-300x274.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/7-768x701.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/7.png 1062w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8608\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/7-1024x935.png\" alt=\"\" width=\"640\" height=\"584\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/7-1024x935.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/7-300x274.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/7-768x701.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/7.png 1062w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a>Incredibly simple, right?<\/p>\n<p>It gets better.<\/p>\n<p>Check out how straightforward the registration page was:<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/8.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8609\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/8-924x1024.png\" alt=\"\" width=\"640\" height=\"709\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/8-924x1024.png 924w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/8-271x300.png 271w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/8-768x851.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/8-1386x1536.png 1386w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/8.png 1444w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8609\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/8-924x1024.png\" alt=\"\" width=\"640\" height=\"709\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/8-924x1024.png 924w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/8-271x300.png 271w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/8-768x851.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/8-1386x1536.png 1386w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/8.png 1444w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><\/p>\n<p>It\u2019s just a basic page generated from the service he used to stream the conference (Streamyard).<\/p>\n<p>I\u2019m pointing out the simplicity of the email and the registration page for a couple of reasons:<\/p>\n<p>In situations like this, ACTION means everything. Don\u2019t worry about perfection. Just ship it.<\/p>\n<p>Great content is more important than great marketing. Mike put in the time to attract top tier speakers to this conference, which allowed him to be pretty straightforward in his promo material.<\/p>\n<p>With registration open to everyone, the results changed almost instantly.<\/p>\n<p>By the day of the conference, Mike had gone from 15 registrants to 874. And the extra attention on the event had already translated into enough pre-orders to propel The Trading Mindwheel to #1 on Amazon\u2019s hot list for \u201cIntroduction to Investing\u201d:<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/9.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8610\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/9-1024x647.png\" alt=\"\" width=\"640\" height=\"404\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/9-1024x647.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/9-300x190.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/9-768x485.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/9.png 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8610\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/9-1024x647.png\" alt=\"\" width=\"640\" height=\"404\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/9-1024x647.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/9-300x190.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/9-768x485.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/04\/9.png 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><\/p>\n<p>Mike also made the smart move to simultaneously stream the conference on YouTube, which organically attracted another 100+ attendees who watched live.<\/p>\n<p>Since then, the replay of the event has gotten over 6,000 views and book sales have continued to come in.<\/p>\n<p>Additionally, Mike\u2019s gotten 2 new VIP membership clients, for a total of $3,994 in sales.<\/p>\n<p>\u201cThere&#8217;s a 5-day launch sequence that Growth University has, and that&#8217;s the next thing we&#8217;re working on,\u201d Mike said. \u201cSo we&#8217;ll probably get some more clients from that.\u201d<\/p>\n<p><span style=\"font-size: 20px;\"><strong><span style=\"font-size: 40px;\">Want me to find the growth opportunities in your coaching or course business? Let\u2019s talk.<\/span><\/strong><\/span><\/p>\n<p>Here\u2019s what Mike had to say about his experience in our coaching program, Growth University:<\/p>\n<blockquote><p>&#8220;Growth University has really been a game changer. And it&#8217;s been an amazing experience so far. The program has been phenomenal.&#8221;<\/p><\/blockquote>\n<p>We not only map out a custom plan for you to attract more clients and grow beyond 6 figures\u2014we\u2019re also in the trenches with you day in and day out, ready to jump in and help at a moment\u2019s notice. Just like we did for Mike with his virtual conference.<\/p>\n<p>\u201c\u200b\u200bWas I nervous? Heck yeah I was. But I was able to get through it thanks in large part to the prep work and detail that our coach helped us with,\u201d he said.<\/p>\n<p>Book a Strategy Call with my team and we\u2019ll walk you through the exact steps we would take in your shoes to grow your course or coaching business\u2019s revenue.<\/p>\n<p>Plus, if it\u2019s a good fit, we\u2019ll show you what it would look like for us to coach you like we\u2019re coaching Mike.<\/p>\n<p><a href=\"https:\/\/lp.growthtools.com\/apply-course?source=owned_aud-blog-daavi-gazelle-webinar-case-study\">Grab a spot on our calendar here to get started.<\/a><\/p>\n<p>On the call, we\u2019ll show you:<\/p>\n<ul>\n<li>Growth opportunities you\u2019re currently overlooking in your business.<\/li>\n<li>The step-by-step process you can use to take advantage of those opportunities.<\/li>\n<li>What it would look like to have my team individually coach you through the entire process.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/lp.growthtools.com\/apply-course?source=owned_aud-blog-daavi-gazelle-webinar-case-study\">Here\u2019s the link to grab your spot.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two weeks out from his book release day, Mike Lamothe was terrified. He\u2019d spent months organizing a virtual conference featuring&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[],"class_list":["post-8601","post","type-post","status-publish","format-standard","hentry","category-case-study","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8601"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8601\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}