{"id":8635,"date":"2023-05-19T20:49:46","date_gmt":"2023-05-19T20:49:46","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8635"},"modified":"2023-05-19T20:58:24","modified_gmt":"2023-05-19T20:58:24","slug":"daavi-secret-weapon-email-campaign","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8635","title":{"rendered":"Swipe Breakdown: The \u201cMake You Cry\u201d Email That Generated $26,500 In Coaching Sales"},"content":{"rendered":"

The right email campaign idea can make the difference between a crappy sales month and your best month ever.<\/p>\n

It\u2019s really that powerful. Especially if you sell high-ticket coaching or consulting.<\/p>\n

For example, our client Daavi Gazelle recently went from generating basically zero dollars from his 2,000-person email list to $26,500 in a handful of days \u2014 all because of the right campaign idea.<\/p>\n

I recently interviewed him about the entire campaign<\/a>, but today I\u2019m going to give you the whole first email and break down the key parts so you can use it in your own business.<\/p>\n

Ready? Let\u2019s jump in.<\/p>\n

Breaking Down Daavi\u2019s \u201cMake You Cry\u201d Email<\/h2>\n

This is the opening email of what we call the \u201cMake You Cry\u201d campaign.<\/p>\n

I originally got the idea for the concept after a client told us she was brought to tears when reading over the custom marketing plan we created for her business.<\/p>\n

The concept became \u2014 what if we promised that results to everyone?<\/p>\n

We built an email campaign around it that\u2019s since brought in well over 6 figures in coaching sales for our business.<\/p>\n

Then we templatized it and started helping our clients implement it as well.<\/p>\n

Daavi Gazelle, who runs growth for Dr. Gail Gazelle, used it to promote a coaching program designed to help physicians overcome burnout.<\/p>\n

The best way to understand the \u201cMake You Cry\u201d concept is to see it in action, so check out the intro they created using our template:<\/p>\n

\"\"

From the first line, this email is unlike anything else in your inbox.<\/p>\n

\u201cMy #1 goal is to make you cry\u201d is so off-the-wall that you have to keep reading.<\/p>\n

Dr. Gazelle then does a brilliant job relating to an actual pain point that has made her clients cry (\u201cthe modern healthcare system\u201d).<\/p>\n

But the real genius is how she flips that pain on its head by describing how clients react when she helps them SOLVE that pain point.<\/p>\n

When she delivers their Burnout Free Blueprint they\u2019re overcome with emotion because it represents the first time someone understands what they\u2019re going through and makes them feel like they can overcome it.<\/p>\n

This is applicable to virtually any style of coaching.<\/p>\n

We all make plans for our clients. We all understand deeply what they\u2019re struggling with. We all know how they can overcome those struggles.<\/p>\n

This campaign hinges on simply packaging those things in a plan you can present to new clients after they come on board.<\/p>\n

In our business, we call this a 7-Figure Roadmap. For Dr. Gazelle, it\u2019s a Burnout Free Blueprint.<\/p>\n

I don\u2019t care what niche you\u2019re in \u2014 take the plans you\u2019re already creating for your clients and package it into something presentable you can give them. It does wonders for buy-in and getting them to believe in themselves.<\/p>\n

\u201cCool, Bryan\u2026but isn\u2019t it a little over the top to promise clients they\u2019ll cry?\u201d<\/em><\/p>\n

That\u2019s what the next part of the email is for. \ud83d\ude42<\/p>\n

Check it out:<\/p>\n

\"\"

If people were skeptical Dr. Gazelle could make them cry, I doubt they still were after reading that testimonial.<\/p>\n

And if you\u2019ve been in the coaching game long enough (and you\u2019re good at it), you undoubtedly have similar testimonials.<\/p>\n

Is the \u201cmake you cry\u201d angle a little over the top at the beginning of the email? Maybe so.<\/p>\n

But this part shows you why it\u2019s not all hype.<\/p>\n

Coaching can change lives.<\/p>\n

Now, let\u2019s see how Dr. Gazelle transitions into the offer:<\/p>\n

\"\"

That on its own is a solid offer.<\/p>\n

But the next section is where this campaign really ups the ante:<\/p>\n

\"\"

Now THAT\u2019S a powerful guarantee.<\/p>\n

Giving prospects the chance to actually see if they believe in your plan for them before committing does 2 things:<\/p>\n

    \n
  1. It forces you to create an awesome plan.<\/li>\n
  2. It ensures you\u2019re working with clients who are fully bought in.<\/li>\n<\/ol>\n

    We\u2019ve had great results offering this guarantee in our business, and now businesses like Dr. Gazelle\u2019s are taking advantage, too.<\/p>\n

    What\u2019s stopping you from giving it a shot?<\/p>\n

    Want a Closer Look at Daavi\u2019s Full \u201cMake You Cry\u201d Campaign?<\/strong><\/span><\/h2>\n

    Check out the interview where we talk through the whole sequence<\/span><\/a> (and why he believes it worked so well).<\/span><\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    The right email campaign idea can make the difference between a crappy sales month and your best month ever. It\u2019s…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8,6],"tags":[],"class_list":["post-8635","post","type-post","status-publish","format-standard","hentry","category-case-study","category-interview","category-tear-downs"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8635"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8635\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}