{"id":8643,"date":"2023-08-03T21:31:59","date_gmt":"2023-08-03T21:31:59","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8643"},"modified":"2023-08-03T21:35:17","modified_gmt":"2023-08-03T21:35:17","slug":"chirs-million-dollar-email-campaign-2","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8643","title":{"rendered":"[Swipe] Get the Cold Email That Helped Build a Million-Dollar Coaching Business"},"content":{"rendered":"<p>Last week, I showed you <a href=\"https:\/\/blog.growthtools.com\/blog\/chris-jones-guerilla-realty\/\" target=\"_blank\" rel=\"noopener\">how Chris Jones has used 1 marketing strategy<\/a> to grow his coaching business for realtors to $1.1 million in annual sales:<\/p>\n<p>He cold emails other people who have realtors in their audience and asks if he can teach that audience something cool.<\/p>\n<p>It\u2019s a win-win partnership:<\/p>\n<p>The partner gets quality content for their audience (and Chris promotes them to his email list).<\/p>\n<p>Chris gets a warm introduction to an audience full of his ideal customers.<\/p>\n<p>Today, I want to give you the cold email he used to snag a guest webinar partnership that landed him $5,000 in initial sales and so many evergreen leads and sales that Chris says there\u2019s no way to put a figure on how valuable it\u2019s been for his business.<\/p>\n<p>But first \u2014 a few quick deets before we jump into the email:<\/p>\n<ul>\n<li>Chris wrote this email to the owner of a Facebook group for realtors called Next Level Agents.<\/li>\n<li>The goal was to get him to agree to let Chris deliver a free webinar to the 27k+ members of the group.<\/li>\n<li>Chris had no connection to the guy, other than the fact that he\u2019d cold pitched him 3 times in the past and gotten no\u2019s every time.<\/li>\n<\/ul>\n<p>Also, when you look at the email, keep an eye out for these key elements:<\/p>\n<ul>\n<li><strong>Relational Anchors:<\/strong> These show you have a connection to the partner (even if the connection is just that you\u2019re a fan of their work). It proves you\u2019re not some random weirdo trying to spam them.<\/li>\n<li><strong>Win for the Partner:<\/strong> This explains why the partnership will benefit them.<\/li>\n<li><strong>Simple Ask:<\/strong> This makes responding easy for the partner. They should be able to reply \u201cyes\u201d or \u201cno\u201d to your email.<\/li>\n<\/ul>\n<p>Alright, with those in mind, let\u2019s check out Chris\u2019s email:<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/05\/4-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8644\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/05\/4-2-1024x684.png\" alt=\"\" width=\"640\" height=\"428\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/05\/4-2-1024x684.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/05\/4-2-300x200.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/05\/4-2-768x513.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/05\/4-2-1536x1025.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/05\/4-2.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8644\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/05\/4-2-1024x684.png\" alt=\"\" width=\"640\" height=\"428\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/05\/4-2-1024x684.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/05\/4-2-300x200.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/05\/4-2-768x513.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/05\/4-2-1536x1025.png 1536w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2023\/05\/4-2.png 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><\/p>\n<p>Pretty simple, right?<\/p>\n<p>But when you look closely, you can see that EVERY element of this cold pitch email is intentional.<\/p>\n<p>Chris included not one but TWO relational anchors:<\/p>\n<ul>\n<li><strong>Anchor #1:<\/strong> He mentioned a specific podcast episode from Kevin. This is what we call a \u201cconsumption\u201d anchor. It lets your potential partner know right away that this isn\u2019t just some copy\/paste template you\u2019re spamming hundreds of people with. And it shows you understand their audience.<\/li>\n<li><strong>Anchor #2:<\/strong> He mentioned that he shared the episode with his audience. This is what we call a \u201cpromotion\u201d anchor. It\u2019s hard to ignore someone when they\u2019re literally promoting your work.<\/li>\n<\/ul>\n<p>Beyond that, the pitch is short and to-the-point, the win for the partner is clear, and the simple ask makes replying easy.<\/p>\n<p>When you nail those elements, it\u2019s pretty hard to screw up a pitch email.<\/p>\n<p>You won\u2019t ALWAYS get a \u201cyes,\u201d but at the very least, you\u2019ll get a polite \u201cno\u201d that might turn into a yes in the future. And that\u2019s pretty dang valuable.<\/p>\n<p><span style=\"font-size: 24px;\"><strong>Whose audience would you LOVE to get in front of?<\/strong><\/span><\/p>\n<p>You can easily use this cold email from Chris as a template to reach out to them \u2014 even if your audience is much smaller.<\/p>\n<p>And if you need an extra dose of encouragement, <a href=\"https:\/\/blog.growthtools.com\/blog\/chris-jones-guerilla-realty\/\" target=\"_blank\" rel=\"noopener\">check out my full interview with Chris<\/a> about his journey from a 6- to 7-figure coaching business.<\/p>\n<p><strong>P.S.<\/strong> You can also do what Chris did&#8230;<\/p>\n<p>Hire my team and me to create a custom marketing plan for your business and coach you through executing it \u2014 <strong>with guaranteed results.<\/strong><\/p>\n<p>Interested in what that would look like?<\/p>\n<p><a href=\"https:\/\/lp.growthtools.com\/apply-course?source=owned_aud-booking_emails-brd-news-short-case-study-chris-jones5-23-22-email-cta-a\">Book a Strategy Session with my team now.<\/a><\/p>\n<p>On the call we will:<\/p>\n<ul>\n<li>Look under the hood of your business.<\/li>\n<li>Get to know your audience and best fit clients.<\/li>\n<li>Show you real examples of the types of partnerships that would work best for you (webinars are just ONE kind).<\/li>\n<li>Walk you through the approach you could take to make partnerships your #1 growth channel.<\/li>\n<li>If it\u2019s a good fit, show you what it would look like for us to coach you like we coached Chris.<\/li>\n<\/ul>\n<p>Interested?<\/p>\n<p><a href=\"https:\/\/lp.growthtools.com\/apply-course?source=owned_aud-booking_emails-brd-news-short-case-study-chris-jones5-23-22-email-cta-a\">Grab a spot on our calendar now before they fill up.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, I showed you how Chris Jones has used 1 marketing strategy to grow his coaching business for realtors&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8,6],"tags":[],"class_list":["post-8643","post","type-post","status-publish","format-standard","hentry","category-case-study","category-interview","category-tear-downs"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8643"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8643\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}