{"id":8660,"date":"2023-09-08T13:48:11","date_gmt":"2023-09-08T13:48:11","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=8660"},"modified":"2023-09-08T13:48:11","modified_gmt":"2023-09-08T13:48:11","slug":"double-email-sequence-sales","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8660","title":{"rendered":"How This Course Creator Doubled Her Biggest Sales Day of the Year with a Simple Email Sequence"},"content":{"rendered":"

Every course creator has that one time of the year that\u2019s more important to them than any other.<\/span><\/p>\n

For some, it\u2019s their big launch promo.<\/span><\/p>\n

For others, it\u2019s a specific holiday like New Year\u2019s (I\u2019m looking at you, diet\/fitness course creators) or Black Friday \/ Cyber Monday.<\/span><\/p>\n

Whatever it is for you, imagine if you could instantly double your typical sales numbers.<\/span><\/p>\n

It\u2019d be kiiiiind of a big deal, right?<\/span><\/p>\n

That\u2019s exactly what happened to Andrea De La Torre, who 2x\u2019d the revenue she usually makes from her Mother\u2019s Day Sale.<\/span><\/p>\n

For the last few years, she\u2019s offered a 35% discount on her courses that teach parents how to get their babies to sleep more (that\u2019s why Mother\u2019s Day is such a good promo fit for her).<\/span><\/p>\n

But this year, we recommended one big change to her campaign that ended up making all the difference.<\/span><\/p>\n

I hopped on a call with Andrea to get all the details so you can borrow this approach to blow up your next big promo.<\/span><\/p>\n

Check it out + the full breakdown below!<\/span><\/p>\n

[su_youtube url=”https:\/\/youtu.be\/v5Yw2qXk_jk” title=”How This Course Creator Doubled Her Biggest Sales Day of the Year with a Simple Email Sequence”]<\/p>\n

[su_box title=”Want My Team to Find the Perfect Marketing Strategy for Your Business?” box_color=”#09DD82″]Click here to book a free Strategy Call<\/a>\u2014one of my in-house experts will study your business, hop on a call, and we will do a deep dive analysis into your best opportunities for growth<\/span>.[\/su_box]<\/p>\n

Check out Andrea\u2019s business, Baby Sleep Answers, here!<\/a><\/span><\/p>\n

Breaking Down Andrea\u2019s Record Breaking Mother\u2019s Day Promo<\/span><\/h2>\n

Before we dive into the specifics of Andrea\u2019s Mother\u2019s Day Sale, let\u2019s get a sense of how her business works:<\/span><\/p>\n

The Business:<\/span><\/strong>\u00a0Andrea is the founder of Baby Sleep Answers. She helps parents get their babies to sleep more.<\/p>\n

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The Products:<\/span><\/strong>\u00a0Andrea sells a combination of ebooks, courses, and 1:1 consultations, but courses are her primary products.<\/span><\/p>\n

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The courses currently sell from $79 – $149.<\/span><\/p>\n

Her Ideal Customer:<\/span><\/strong>\u00a0Moms who have a baby around 4 – 24 months old.<\/span><\/p>\n

Her Funnel:<\/span><\/strong>\u00a0Historically, Instagram has been a massive source of sales for Andrea. While it\u2019s still bringing her lots of traffic, it hasn\u2019t been converting like it used to lately.<\/span><\/p>\n

\u201cI used to get thousands of people on my story and thousands of people seeing my posts every day, and then people would just buy from that,\u201d she said. \u201cThen Instagram changed with Reels, and my count is not growing anymore. Our sales have stagnated. I’ve just not been able to reach as many people.\u201d<\/span><\/p>\n

The new strategy?<\/span><\/p>\n

Convert more of the people that do make it to her website.<\/span><\/p>\n

The simplest way to do that?<\/span><\/p>\n

Start with the email list.<\/span><\/p>\n

While Andrea has been good about running promotions to her list, she\u2019s always felt hesitant about it.<\/span><\/p>\n

She\u2019s a teacher first and foremost \u2014 not a salesperson.<\/span><\/p>\n

So sending sales emails always felt pushy to her. That\u2019s why, in the past, she always just sent one email out on the day of the sale and left it at that.<\/span><\/p>\n

\u201cI didn\u2019t want to be annoying and never reminded anyone,\u201d she said.<\/span><\/p>\n

This is\u00a0a suuuuper common\u00a0fear we see with coaches and course creators.<\/span><\/p>\n

Most started their business because they enjoy helping people with whatever they teach. They didn\u2019t start it because they love marketing.<\/span><\/p>\n

That\u2019s why we pushed Andrea to send more emails than usual for her annual Mother\u2019s Day Sale.<\/span><\/p>\n

Instead of sticking with the single email approach, she structured the campaign like this:<\/span><\/p>\n

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The results?<\/span><\/p>\n

She doubled the revenue she typically made in previous Mother\u2019s Day Sales (from $3k to $6k).<\/span><\/p>\n

All by sending a couple more super simple emails!<\/span><\/p>\n

And guess what? Some subscribers even\u00a0thanked her<\/span>\u00a0for sending the extra emails.<\/span><\/p>\n

\u201cI actually had a few people say, \u2018Hey, thank you because I didn’t see it until now,\u2019\u201d she said.<\/span><\/p>\n

Those thank-yous came in response to Andrea\u2019s final \u201cExtend the Sale\u201d email \u2014 which works especially well for sales centered around holidays like this one. People get busy, their inboxes get flooded, and it\u2019s easy for them to miss the deadline. The extension email gives them an extra chance.<\/span><\/p>\n

See how natural this sounds?<\/span><\/p>\n

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It\u2019s a simple lesson, but one everyone needs to learn at some point: just tell more people about your deal!<\/span><\/p>\n

You can do it without being annoying.<\/span><\/p>\n

You can do it without being spammy.<\/span><\/p>\n

You can do it without burning out your list.<\/span><\/p>\n

Just ask Andrea.<\/span><\/p>\n

Your business is full of growth opportunities. We\u2019ll help you find them.<\/span><\/h2>\n

You don\u2019t have to keep going it alone.<\/span><\/p>\n

Book a Strategy Session with my team<\/span><\/a>\u00a0so we can look under the hood of your business and show you the exact steps we\u2019d take to grow your revenue.<\/span><\/p>\n

Plus, if it\u2019s a good fit, we\u2019ll show you what it would look like to have us coach you like we\u2019re coaching Andrea.<\/span><\/p>\n

On the call, you\u2019ll see:<\/span><\/p>\n